Constructing strategic websites to powerfully support your branding and marketing activities
Corporate and service websites are a central media and tool for building an ongoing relationship with all stakeholders, regardless of whether the target is B to B or B to C. With knowledge and experience from both marketing and branding standpoints gained from having constructed websites for more than 1,000 companies, we offer customers strategic solutions integrating consulting, information design and creativity.
Proposing optimal solutions to challenges in order to achieve your goals.
- Wish to improve your company's brand strength through a website
- Wish for web marketing support within Japan, or from a global perspective
- Wish to communicate in English when constructing a website
- ish not only to construct a website, but to establish an operational workflow as well
- Wish to introduce a CMS, in order to reduce costs and operation man-hours
Production WorkflowIn the case of a typical website
ResearchMarket Analysis - Present Data Analysis
Rather than just jump to starting discussions from the design and interface, we will carefully investigate challenges based on market analysis in order to formulate the direction of the strategy, such as the positioning of the client company in the market and its current situation. From that point, we will move on to determining a suggested direction.
Based on challenges and directions derived from market research and present data analysis, we will plan strategies in order to achieve essential objectives. This includes plans for the optimal technology, techniques, and user interface. We will combine existing content and plans for unique content matching user needs in order to achieve the goals of the client's company.
CreativeDesign - Construction
Based on your company's strategy, we will consider the information design, visual design, and content design before laying out a concrete design. By balancing appropriate information design along with high design quality, we will construct a website that is capable of satisfying the user's needs.
MaintenanceOperation - Updates
Both the market and users are living entities. We also provide content operation and updates after the website opens, activating the website while brushing it up into a richer experience.
Corporate Site Production Experience
Japan Pulp and PaperCorporate site
Winner of the "2019 Web Grand Prix Corporate Website Award" for excellence. Planning and production of a corporate website for one of the world's leading paper distribution companies. We also reviewed the IR site and implemented a CMS to improve the efficiency of internal operations.
In addition to smartphone compatibility and usability improvements, the site structure and design were reviewed from the ground up and significantly revamped. The site was renewed to be able to transmit information and be understood by users.
JFE SystemsCorporate site
We planned and created a website for a steel-related SI company. We created a website with contents that clearly express the company's strengths and appeal, a design that expresses those strengths, a multifaceted solution and case study search function, and a CMS (PowerCMS) operating infrastructure.
Mitani SangyoCorporate site
Planning and production of a corporate website for a leading Kanazawa trading company listed on the first section of the Tokyo Stock Exchange. Our one-stop service included design renewal, review of existing content, creation of new content based on interviews, translation and production of the site in English, filming of overseas bases, and construction of a foundation to enhance communication.
Japan Computer VisionCorporate Services site
Website production for a leading company of AI image recognition solution, which realized agile development and high cost performance by proceeding with requirements definition while sharing KPIs and target settings based on operational design with MA consulting company and Pardot.
SEIBUNDO SHINKOSHA Publishing Corporate site
We planned and produced the renewal of the corporate website of a long-established publishing company. We photographed the main visual for the top page that conveys the history of the company. We also focused on the design of lines of communication for each category. We tried to improve both the corporate image and usability.
Mitsui O.S.K. Passenger LineNippon Maru Official site
We planned and produced the official website for the ocean-going cruise ship Nipponmaru. The site was designed with a CMS to reduce the operational load. Responsive design.
Mitsuoka MotorCorporate/Brand site
We produced a concept movie and renewed the website with a bold structure that is displayed on the top page. At the same time, we implemented multi-device support with responsive design, CMS implementation, and still photography of the main models.