DRSCorporate branding
Website × Company logo × Business card × Brochure
With the company name change and head office relocation, DRS needed to take a further leap forward in its corporate image. In order to communicate the values of "speed" and "innovation" as well as "trust" with customers, which have been important to the company since its establishment, the corporate logo was renewed while maintaining the existing concept. In addition, we provided support for brand formation from multiple directions, from the construction of a corporate website to directly promote the corporate values, to the design of business cards and brochures that express the corporate concept.
Corporate site
Planning and production of a corporate website that goes into branding. Responsive web design to support multiple devices. We also created content to increase the appeal of the site, such as corporate strengths and case studies through interviews.
Corporate Logo
The corporate logo was renewed in conjunction with the company name change and head office relocation. While maintaining the image of "trust" that has been important since the company's founding, the logo was renewed to convey the values of "speed" and "innovation" while keeping the existing concept in mind.
Business card
Renewal of the business card design to accompany the renewal of the corporate logo. In addition to expressing the company's concept of "trust" and "connection" with customers, we also paid attention to the quality of the paper used, aiming to create a design that conveys the company's thoughts even through its business cards.
Brochure
With the renewal of the Brochure, the cover design was renewed. By matching the concept and design of the corporate website, which was also redesigned, the brand image was unified.