{"id":3569,"date":"2025-09-16T15:59:08","date_gmt":"2025-09-16T06:59:08","guid":{"rendered":"https:\/\/www.climarks.com\/insight\/?p=3569"},"modified":"2025-09-16T20:32:43","modified_gmt":"2025-09-16T11:32:43","slug":"20250916","status":"publish","type":"post","link":"https:\/\/www.climarks.com\/insight\/20250916.html","title":{"rendered":"\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8\u306eSEO\u5bfe\u7b56 \u2013 \u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u691c\u7d22\u9806\u4f4d\u3092\u4e0a\u3052\u308b\u306b\u306f\uff1f"},"content":{"rendered":"<p>\n  \u65e5\u672c\u4f01\u696d\u306e\u591a\u304f\u304c\u6d77\u5916\u5e02\u5834\u3078\u306e\u9032\u51fa\u3092\u8996\u91ce\u306b\u5165\u308c\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u82f1\u8a9e\u3084\u4e2d\u56fd\u8a9e\u306a\u3069\u591a\u8a00\u8a9e\u3067\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u300c\u305b\u3063\u304b\u304f\u7ffb\u8a33\u3057\u305f\u306e\u306b\u6d77\u5916\u304b\u3089\u30a2\u30af\u30bb\u30b9\u304c\u5897\u3048\u306a\u3044\u300d\u300cGoogle\u691c\u7d22\u3067\u73fe\u5730\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3055\u308c\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u60a9\u307f\u3092\u62b1\u3048\u308b\u62c5\u5f53\u8005\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n  \u305d\u306e\u539f\u56e0\u306f\u5358\u306a\u308b\u7ffb\u8a33\u4e0d\u8db3\u3067\u306f\u306a\u304f\u3001\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8\u7279\u6709\u306eSEO\u5bfe\u7b56\u304c\u6b20\u3051\u3066\u3044\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u540c\u4e00\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u591a\u8a00\u8a9e\u7248\u3092\u6b63\u3057\u304f\u8a8d\u8b58\u3057\u306a\u3044\u3068\u91cd\u8907\u6271\u3044\u306b\u3057\u305f\u308a\u3001\u610f\u56f3\u3057\u306a\u3044\u56fd\u306b\u8868\u793a\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\n  \u672c\u8a18\u4e8b\u3067\u306f\u3001\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8SEO\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u300c\u6226\u7565&rarr;\u5b9f\u88c5&rarr;\u904b\u7528\u6539\u5584\u300d\u306e\u6d41\u308c\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002hreflang\u8a2d\u5b9a\u3001\u30c9\u30e1\u30a4\u30f3\u69cb\u9020\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3001\u8a08\u6e2c\u30fb\u6539\u5584\u30d5\u30ed\u30fc\u307e\u3067\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u3001\u6d77\u5916\u96c6\u5ba2\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u5b9f\u8df5\u77e5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\n<\/p>\n<div class=\"toc-wrap\">\n<h2>\u76ee\u6b21<\/h2>\n<ul>\n<li><a href=\"#s1\">\u307e\u305a\u7d50\u8ad6\uff1a\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8 SEO \u306e\u6210\u529f\u65b9\u7a0b\u5f0f\u3068&ldquo;\u6700\u77ed\u30eb\u30fc\u30c8&rdquo;<\/a><\/li>\n<li><a href=\"#s2\">\u6226\u7565\u8a2d\u8a08\uff1a\u5e02\u5834\u9078\u5b9a\u3068\u56fd\u5225\u30fb\u8a00\u8a9e\u5225\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565<\/a><\/li>\n<li><a href=\"#s3\">\u30c9\u30e1\u30a4\u30f3\u6226\u7565\uff1accTLD \/ \u30b5\u30d6\u30c9\u30e1\u30a4\u30f3 \/ \u30b5\u30d6\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u306e\u9078\u3073\u65b9<\/a><\/li>\n<li><a href=\"#s4\">Hreflang \u8a2d\u5b9a \u5b8c\u5168\u30ac\u30a4\u30c9\uff1a\u539f\u5247\u30fb\u5b9f\u88c5\u30fb\u691c\u8a3c<\/a><\/li>\n<li><a href=\"#s5\">\u6280\u8853\u5b9f\u88c5\uff1aURL\u8a2d\u8a08\u30fbCMS\u5b9f\u88c5\u30fb\u8a00\u8a9e\u5207\u66ff UX\u30fb\u30af\u30ed\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3<\/a><\/li>\n<li><a href=\"#s6\">\u30b3\u30f3\u30c6\u30f3\u30c4\uff06\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba SEO\uff1a\u7ffb\u8a33\u3067\u306f\u306a\u304f&ldquo;\u73fe\u5730\u6700\u9069\u5316&rdquo;<\/a><\/li>\n<li><a href=\"#s7\">\u904b\u7528\u30fb\u8a08\u6e2c\u30fb\u6539\u5584\uff1a\u56fd\u5225\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3068\u7d99\u7d9a\u7684\u306a\u56fd\u969bSEO<\/a><\/li>\n<li><a href=\"#s8\">\u3088\u304f\u3042\u308b\u5931\u6557\u3068\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\uff1a\u516c\u958b\u524d\/\u76f4\u5f8c\/\u904b\u7528\u4e2d\u3067\u5206\u3051\u3066\u6f70\u3059<\/a><\/li>\n<li><a href=\"#s9\">\u307e\u3068\u3081<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"s1\">\u307e\u305a\u7d50\u8ad6\uff1a\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8 SEO \u306e\u6210\u529f\u65b9\u7a0b\u5f0f\u3068&ldquo;\u6700\u77ed\u30eb\u30fc\u30c8&rdquo;<\/h2>\n<h3 id=\"h.ebufec4xc97j\">\u7d50\u8ad6\u2015\u300c\u5e02\u5834&times;\u8a00\u8a9e&times;\u30c9\u30e1\u30a4\u30f3\u69cb\u9020&times;hreflang&times;UX&times;\u8a08\u6e2c\u300d\u3092\u3072\u3068\u7d9a\u304d\u3067\u8a2d\u8a08\u3059\u308b<\/h3>\n<p>\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8SEO\u306e\u6700\u77ed\u30eb\u30fc\u30c8\u306f\u3001\u300c\u5e02\u5834\u9078\u5b9a\u300d\u300c\u8a00\u8a9e\u300d\u300c\u30c9\u30e1\u30a4\u30f3\u69cb\u9020\u300d\u300chreflang\u8a2d\u5b9a\u300d\u300cUX\u300d\u300c\u8a08\u6e2c\u300d\u3092\u5206\u65ad\u305b\u305a\u3001\u4e00\u3064\u306e\u8a2d\u8a08\u56f3\u3068\u3057\u3066\u540c\u6642\u306b\u63cf\u304f\u3053\u3068\u3067\u3059\u3002<br \/>\n  \u591a\u304f\u306e\u4f01\u696d\u304c\u300c\u307e\u305a\u7ffb\u8a33\u3057\u3066\u516c\u958b&rarr;\u5f8c\u304b\u3089hreflang\u3092\u8ffd\u52a0&rarr;\u30a2\u30af\u30bb\u30b9\u304c\u4f38\u3073\u305a\u306b\u5206\u6790\u300d\u3068\u3044\u3063\u305f\u65ad\u7247\u7684\u306a\u9032\u3081\u65b9\u3092\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3053\u308c\u3067\u306f\u8a2d\u8a08\u306b\u6b6a\u307f\u304c\u751f\u3058\u3001\u5f8c\u304b\u3089\u4fee\u6b63\u30b3\u30b9\u30c8\u304c\u81a8\u3089\u307f\u307e\u3059\u3002<br \/>\n  \u4f8b\u3048\u3070\u5e02\u5834\u9078\u5b9a\u3092\u8aa4\u308b\u3068\u3001\u7ffb\u8a33\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u5165\u3057\u3066\u3082\u6210\u679c\u304c\u51fa\u307e\u305b\u3093\u3057\u3001\u30c9\u30e1\u30a4\u30f3\u69cb\u9020\u3092\u8aa4\u308b\u3068\u691c\u7d22\u8a55\u4fa1\u306e\u84c4\u7a4d\u304c\u5206\u6563\u3057\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u7acb\u3061\u4e0a\u3052\u6642\u306b\u5168\u4f53\u3092\u4e00\u6c17\u901a\u8cab\u3067\u8003\u3048\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002<\/p>\n<h3 id=\"h.uvj20raxc3x9\">\u7406\u7531\u2015\u56fd\u969bSEO\u3067&ldquo;\u52dd\u3066\u308b&rdquo;\u30b5\u30a4\u30c8\u306e\u5171\u901a\u70b9<\/h3>\n<p>\u56fd\u969bSEO\u3067\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306b\u306f\u5171\u901a\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u7b2c\u4e00\u306b\u3001\u60c5\u5831\u8a2d\u8a08\u304c\u4e00\u8cab\u3057\u3066\u3044\u308b\u3053\u3068\u3002\u5e02\u5834\u3054\u3068\u306b\u7570\u306a\u308b\u30c9\u30e1\u30a4\u30f3\u3084\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u3092\u9078\u3093\u3067\u3082\u3001\u5185\u90e8\u30ea\u30f3\u30af\u3084URL\u69cb\u9020\u304c\u6574\u7406\u3055\u308c\u3066\u304a\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u8ff7\u3044\u307e\u305b\u3093\u3002<br \/>\n  \u7b2c\u4e8c\u306b\u3001\u691c\u7d22\u610f\u56f3\u3078\u306e\u9069\u5408\u5ea6\u304c\u9ad8\u3044\u3053\u3068\u3002\u5358\u306b\u65e5\u672c\u8a9e\u3092\u82f1\u8a9e\u306b\u7f6e\u304d\u63db\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u73fe\u5730\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u8a00\u3044\u56de\u3057\u306b\u5408\u308f\u305b\u3066\u30ea\u30e9\u30a4\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n  \u7b2c\u4e09\u306b\u3001\u6280\u8853\u7684\u5065\u5168\u6027\u304c\u4fdd\u305f\u308c\u3066\u3044\u308b\u3053\u3068\u3002hreflang\u304c\u6b63\u3057\u304f\u53cc\u65b9\u5411\u3067\u8a2d\u5b9a\u3055\u308c\u3001\u6b63\u898f\u5316\uff08canonical\uff09\u3084\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3068\u77db\u76fe\u305b\u305a\u3001\u30af\u30ed\u30fc\u30eb\u52b9\u7387\u3092\u59a8\u3052\u3066\u3044\u307e\u305b\u3093\u3002<br \/>\n  \u3064\u307e\u308a\u300c\u5e02\u5834\u6226\u7565\u300d\u300c\u8a00\u8a9e\u6700\u9069\u5316\u300d\u300c\u6280\u8853SEO\u300d\u304c\u4e09\u4f4d\u4e00\u4f53\u306b\u306a\u3063\u3066\u521d\u3081\u3066\u6210\u679c\u304c\u51fa\u307e\u3059\u3002\u3069\u308c\u304b\u4e00\u3064\u3067\u3082\u6b20\u3051\u308c\u3070\u3001\u691c\u7d22\u8a55\u4fa1\u306f\u601d\u3046\u3088\u3046\u306b\u4e0a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3 id=\"h.z8gxsc8zizry\">\u5177\u4f53\u4f8b\u2015B2B\u30fbEC\u30fb\u63a1\u7528\u3067\u306e KPI \u8a2d\u8a08\u3068\u521d\u671f90\u65e5\u306e\u30d7\u30e9\u30f3<\/h3>\n<p>\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u305f\u3081\u306b\u3001\u696d\u7a2e\u5225\u306e\u4e8b\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>B2B\u4f01\u696d\u306e\u5834\u5408<br \/>\n    \u6d77\u5916\u5e02\u5834\u5411\u3051\u306b\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002KPI\u306f\u300c\u56fd\u5225\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u6570\u300d\u300c\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u300d\u3068\u3044\u3063\u305f\u30ea\u30fc\u30c9\u7372\u5f97\u6307\u6a19\u3002\u521d\u671f90\u65e5\u306f\u3001\u5bfe\u8c61\u5e02\u5834\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb&rarr;\u7af6\u5408\u306eSERP\u69cb\u9020\u5206\u6790&rarr;\u4e3b\u8981\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u82f1\u8a9e\/\u4e2d\u56fd\u8a9e\u3067\u516c\u958b&rarr;hreflang\u8a2d\u5b9a&rarr;Search Console\u3067\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u78ba\u8a8d\u3001\u3068\u3044\u3046\u6d41\u308c\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<li>EC\u30b5\u30a4\u30c8\u306e\u5834\u5408<br \/>\n    \u58f2\u4e0a\u304c\u76f4\u63a5\u6210\u679c\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002KPI\u306f\u300c\u56fd\u5225\u306eCVR\u300d\u300c\u5546\u54c1\u30da\u30fc\u30b8\u6d41\u5165\u6570\u300d\u300290\u65e5\u9593\u306f\u3001\u6c7a\u6e08\u3084\u914d\u9001\u306e\u5236\u7d04\u3092\u8003\u616e\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u73fe\u5730\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3059\u308b\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u512a\u5148\u3002URL\u69cb\u9020\u306f\u30b5\u30d6\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u578b\u3067\u4e00\u5143\u7ba1\u7406\u3057\u3001\u91cd\u8907\u306e\u7d71\u5408\u306f rel=&#8221;canonical&#8221; \u3068 hreflang \u3092\u6574\u5408\u3055\u305b\u3066\u884c\u3044\u307e\u3059\u3002\n  <\/li>\n<li>\u63a1\u7528\u30b5\u30a4\u30c8\u306e\u5834\u5408<br \/>\n    \u6d77\u5916\u304b\u3089\u306e\u5fdc\u52df\u7372\u5f97\u304c\u30b4\u30fc\u30eb\u3067\u3059\u3002KPI\u306f\u300c\u5fdc\u52df\u30a8\u30f3\u30c8\u30ea\u30fc\u6570\u300d\u300c\u56fd\u5225\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u300d\u3002\u77ed\u671f\u7684\u306b\u306f\u6c42\u4eba\u60c5\u5831\u30da\u30fc\u30b8\u3092\u591a\u8a00\u8a9e\u5316\u3057\u3001\u6c42\u4eba\u30dd\u30fc\u30bf\u30eb\u304b\u3089\u306e\u5916\u90e8\u30ea\u30f3\u30af\u3092\u78ba\u4fdd\u3002\u521d\u671f\u6bb5\u968e\u3067\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3068\u30af\u30ea\u30c3\u30af\u6570\u306e\u5dee\u7570\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u8a00\u8a9e\u30da\u30fc\u30b8\u306b\u7740\u5730\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002\n  <\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u3001KPI\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u3001\u521d\u671f90\u65e5\u9593\u306f\u6280\u8853\u5b9f\u88c5\u3068\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u72b6\u6cc1\u306e\u5b89\u5b9a\u5316\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3 id=\"h.s80cj4pmvefi\">\u307e\u3068\u3081\u2015\u672c\u8a18\u4e8b\u306e\u8aad\u307f\u65b9<\/h3>\n<p>\n  \u672c\u7ae0\u3067\u793a\u3057\u305f\u901a\u308a\u3001\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8SEO\u306e\u6210\u529f\u306b\u306f\u300c\u5e02\u5834\u9078\u5b9a\u304b\u3089\u904b\u7528\u6539\u5584\u307e\u3067\u3092\u4e00\u6c17\u901a\u8cab\u3067\u8a2d\u8a08\u300d\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4ee5\u964d\u306e\u7ae0\u3067\u306f\u3001\u6226\u7565&rarr;\u30c9\u30e1\u30a4\u30f3&rarr;hreflang&rarr;\u6280\u8853&rarr;\u30b3\u30f3\u30c6\u30f3\u30c4&rarr;\u904b\u7528&rarr;\u5931\u6557\u4f8b\u3068\u3044\u3046\u9806\u306b\u6398\u308a\u4e0b\u3052\u3001PREP\u6cd5\u3067\u5b9f\u8df5\u7684\u306b\u7406\u89e3\u3067\u304d\u308b\u6d41\u308c\u3092\u7528\u610f\u3057\u307e\u3057\u305f\u3002\u5404\u7ae0\u306e\u6700\u5f8c\u306b\u306f\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u8a2d\u3051\u3001\u5b9f\u52d9\u306b\u305d\u306e\u307e\u307e\u9069\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\n<\/p>\n<h2 id=\"s2\">\u6226\u7565\u8a2d\u8a08\uff1a\u5e02\u5834\u9078\u5b9a\u3068\u56fd\u5225\u30fb\u8a00\u8a9e\u5225\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565<\/h2>\n<h3 id=\"h.v2rcudz38lor\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051<\/h3>\n<p>\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8SEO\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u300c\u3069\u306e\u5e02\u5834\u3092\u512a\u5148\u3059\u308b\u304b\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u7ffb\u8a33\u3084\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306f\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u5168\u5e02\u5834\u3092\u4e00\u6c17\u306b\u5c55\u958b\u3059\u308b\u306e\u306f\u73fe\u5b9f\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u512a\u5148\u5ea6\u3092\u6c7a\u3081\u308b\u969b\u306e\u5224\u65ad\u8ef8\u306f\u5927\u304d\u304f4\u3064\u3042\u308a\u307e\u3059\u3002<br \/>\n  1\u3064\u76ee\u306f\u9700\u8981\u3002\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u73fe\u5730\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6f5c\u5728\u898f\u6a21\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<br \/> 2\u3064\u76ee\u306f\u7af6\u5408\u72b6\u6cc1\u3002\u65e2\u306b\u7af6\u5408\u304c\u5f37\u304fSEO\u3092\u56fa\u3081\u3066\u3044\u308b\u5e02\u5834\u3088\u308a\u3082\u3001\u6210\u9577\u4f59\u5730\u306e\u3042\u308b\u5e02\u5834\u3092\u72d9\u3046\u307b\u3046\u304c\u52b9\u7387\u7684\u3067\u3059\u3002<br \/>\n  3\u3064\u76ee\u306f\u81ea\u793e\u4f53\u5236\u3002\u73fe\u5730\u55b6\u696d\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3092\u7528\u610f\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3002\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u306a\u3044\u5e02\u5834\u306f\u6d41\u5165\u3057\u3066\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<br \/>\n  4\u3064\u76ee\u306f\u6cd5\u898f\u5236\u3002\u7279\u306bEU\u3084\u4e2d\u56fd\u3067\u306f\u3001\u30c7\u30fc\u30bf\u4fdd\u8b77\u30fb\u691c\u95b2\u306a\u3069\u306e\u6cd5\u7684\u30cf\u30fc\u30c9\u30eb\u304c\u3042\u308a\u3001SEO\u3060\u3051\u3067\u306f\u89e3\u6c7a\u3067\u304d\u306a\u3044\u8981\u7d20\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3057\u3066\u300c\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3059\u3079\u304d\u5e02\u5834\u300d\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u6226\u7565\u306e\u51fa\u767a\u70b9\u3067\u3059\u3002<\/p>\n<h3 id=\"h.6w0j0sywknay\">\u56fd\u30fb\u8a00\u8a9e\u5225\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u306e\u578b<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u6c7a\u3081\u305f\u3089\u3001\u6b21\u306b\u7740\u624b\u3059\u3079\u304d\u306f\u73fe\u5730\u306e\u691c\u7d22\u610f\u56f3\u306b\u57fa\u3065\u304f\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u3067\u3059\u3002<br \/> \u65e5\u672c\u8a9e\u3092\u76f4\u8a33\u3057\u305f\u3060\u3051\u3067\u306f\u73fe\u5730\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u610f\u56f3\u3092\u6349\u3048\u3089\u308c\u307e\u305b\u3093\u3002\u305f\u3068\u3048\u3070\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u82f1\u4f1a\u8a71\u300d\u3068\u3044\u3046\u65e5\u672c\u8a9e\u3092\u82f1\u8a33\u3057\u3066<br \/>\n  &quot;online English conversation&quot; \u3068\u3057\u3066\u3082\u3001\u5b9f\u969b\u306e\u691c\u7d22\u306f &quot;online English lessons&quot; \u3084 &quot;learn English<br \/>\n  online&quot; \u304c\u4e3b\u6d41\u3067\u3059\u3002<\/p>\n<p>\u8abf\u67fb\u306e\u578b\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ol start=\"1\">\n<li>\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\uff08Google \u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3092\u5bfe\u8c61\u56fd\u8a2d\u5b9a\uff0fSEMrush\u30fbAhrefs\u3067\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u6307\u5b9a\uff09\u3002<\/li>\n<li>SERP\u306e\u50be\u5411\u3092\u78ba\u8a8d\uff08FAQ\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u304c\u591a\u3044\u306e\u304b\u3001\u52d5\u753b\u304c\u4e0a\u4f4d\u306a\u306e\u304b\u3001\u73fe\u5730\u30dd\u30fc\u30bf\u30eb\u304c\u5f37\u3044\u306e\u304b\u3092\u89b3\u5bdf\uff09\u3002<\/li>\n<li>\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3068\u96e3\u6613\u5ea6\u3092\u6bd4\u8f03\u3057\u3001\u72d9\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u512a\u5148\u5ea6\u3065\u3051\u3002\u7279\u306b\u6700\u521d\u306f\u300c\u30dc\u30ea\u30e5\u30fc\u30e0\u306f\u4e2d\u7a0b\u5ea6\u30fb\u7af6\u5408\u306f\u5f31\u3044\u300d\u9818\u57df\u3092\u72d9\u3046\u3002<\/li>\n<li>\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u306e\u6d17\u3044\u51fa\u3057\u3002\u73fe\u5730\u30e6\u30fc\u30b6\u30fc\u304c\u4f7f\u3046\u4fd7\u8a9e\u3084\u30d5\u30ec\u30fc\u30ba\u3082\u610f\u8b58\u3002<\/li>\n<\/ol>\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u308b\u3053\u3068\u3067\u3001\u73fe\u5730\u5e02\u5834\u3067\u672c\u5f53\u306b\u691c\u7d22\u3055\u308c\u308b\u8a00\u8449\u3092\u628a\u63e1\u3057\u3001\u7ffb\u8a33\u3067\u306f\u306a\u304f\u300c\u73fe\u5730\u306b\u6700\u9069\u5316\u3055\u308c\u305fSEO\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u7528\u610f\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"h.jdt8jmbrx3xa\">\u7af6\u5408SERP\u9006\u5f15\u304d<\/h3>\n<p>\u5e02\u5834\u3054\u3068\u306e\u7af6\u5408\u3092\u77e5\u308b\u306b\u306f\u3001\u5358\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u3092\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u5b9f\u969b\u306eSERP\u3092\u9006\u5f15\u304d\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<br \/> \u5bfe\u8c61\u56fd\u3067\u4e3b\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u691c\u7d22\u3057\u3001\u4e0a\u4f4d10\u30b5\u30a4\u30c8\u306e\u69cb\u6210\u3092\u89b3\u5bdf\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u3069\u306e\u3088\u3046\u306a\u30da\u30fc\u30b8\u30bf\u30a4\u30d7\uff08\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u5546\u54c1\u30da\u30fc\u30b8\u3001Q&amp;A\uff09\u304c\u4e0a\u4f4d\u304b<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u69cb\u9020\uff08\u898b\u51fa\u3057\u306e\u968e\u5c64\u3001FAQ\u306e\u6709\u7121\uff09<\/li>\n<li>\u5916\u90e8\u30ea\u30f3\u30af\u306e\u7372\u5f97\u5143\uff08\u696d\u754c\u30dd\u30fc\u30bf\u30eb\u3001\u73fe\u5730\u30e1\u30c7\u30a3\u30a2\u306a\u3069\uff09<\/li>\n<li>E-E-A-T\uff08\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\uff09\u306e\u8868\u73fe\u65b9\u6cd5\uff08\u8457\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3001\u73fe\u5730\u30ec\u30d3\u30e5\u30fc\uff09<\/li>\n<\/ul>\n<p>\u4f8b\u3048\u3070\u30a2\u30e1\u30ea\u30ab\u5e02\u5834\u306eB2B\u5206\u91ce\u3067\u306f\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084\u4e8b\u4f8b\u8a18\u4e8b\u304c\u4e0a\u4f4d\u3092\u5360\u3081\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u5358\u7d14\u306a\u5546\u54c1\u8aac\u660e\u30da\u30fc\u30b8\u3067\u306f\u592a\u5200\u6253\u3061\u3067\u304d\u307e\u305b\u3093\u3002\u4e00\u65b9\u3067\u6771\u5357\u30a2\u30b8\u30a2\u5e02\u5834\u3067\u306f\u3001\u6bd4\u8f03\u8a18\u4e8b\u304c\u597d\u307e\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n  \u3053\u3046\u3057\u305f\u89b3\u5bdf\u304b\u3089\u3001\u81ea\u793e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e0d\u8db3\u70b9\u3092\u6d17\u3044\u51fa\u3057\u3001\u30ed\u30fc\u30ab\u30eb\u5e02\u5834\u3067\u901a\u7528\u3059\u308b\u30b5\u30a4\u30c8\u8a2d\u8a08\u3092\u9006\u7b97\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3 id=\"h.yym5hm3pvljv\">\u307e\u3068\u3081\u2015\u5e02\u5834&times;\u30b3\u30f3\u30c6\u30f3\u30c4\u8a08\u753b\u306e\u512a\u5148\u5ea6\u30de\u30c8\u30ea\u30af\u30b9<\/h3>\n<p>\n  \u6226\u7565\u8a2d\u8a08\u306e\u8981\u306f\u300c\u3069\u306e\u5e02\u5834\u3067\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3001\u3069\u306e\u9806\u3067\u6295\u5165\u3059\u308b\u304b\u300d\u3067\u3059\u3002\u9700\u8981\u30fb\u7af6\u5408\u30fb\u4f53\u5236\u30fb\u6cd5\u898f\u5236\u3092\u8ef8\u306b\u512a\u5148\u5ea6\u3092\u6c7a\u3081\u3001\u73fe\u5730\u306e\u691c\u7d22\u610f\u56f3\u306b\u5408\u308f\u305b\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3057\u3001\u7af6\u5408\u306eSERP\u69cb\u9020\u3092\u9006\u5f15\u304d\u3059\u308b\u3002\u3053\u306e\u4e00\u9023\u306e\u6d41\u308c\u3092\u300c\u5e02\u5834&times;\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u306e\u512a\u5148\u5ea6\u30de\u30c8\u30ea\u30af\u30b9\u306b\u843d\u3068\u3057\u8fbc\u3081\u3070\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u9ad8\u3044SEO\u65bd\u7b56\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\n<\/p>\n<h2 id=\"s3\">\u30c9\u30e1\u30a4\u30f3\u6226\u7565\uff1accTLD \/ \u30b5\u30d6\u30c9\u30e1\u30a4\u30f3 \/ \u30b5\u30d6\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u306e\u9078\u3073\u65b9<\/h2>\n<h3 id=\"h.mmrpath9bpwg\">3\u65b9\u5f0f\u306eSEO\/\u904b\u7528\/\u30ac\u30d0\u30ca\u30f3\u30b9\u6bd4\u8f03<\/h3>\n<p>\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8SEO\u3067\u306f\u3001\u30c9\u30e1\u30a4\u30f3\u69cb\u9020\u306e\u9078\u629e\u304c\u521d\u671f\u8a2d\u8a08\u3067\u6700\u3082\u91cd\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u3067\u3059\u3002\u4ee3\u8868\u7684\u306a\u65b9\u5f0f\u306f\u4ee5\u4e0b\u306e3\u3064\u3002<\/p>\n<ol start=\"1\">\n<li>ccTLD\uff08\u4f8b\uff1awww.example.fr\uff09<br \/>&nbsp;&rarr; \u30e1\u30ea\u30c3\u30c8\uff1a\u73fe\u5730\u30e6\u30fc\u30b6\u30fc\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5f37\u3044\u5730\u57df\u6027\u30b7\u30b0\u30ca\u30eb\u3002<br \/> &rarr; 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\u30e1\u30ea\u30c3\u30c8\uff1a\u30c9\u30e1\u30a4\u30f3\u8a55\u4fa1\u3092\u4e00\u5143\u5316\u3067\u304d\u3001SEO\u7684\u306b\u52b9\u7387\u304c\u9ad8\u3044\u3002\u904b\u7528\u30fb\u30ea\u30f3\u30af\u7372\u5f97\u3082\u96c6\u7d04\u3067\u304d\u308b\u3002<br \/> &rarr; \u30c7\u30e1\u30ea\u30c3\u30c8\uff1a\u73fe\u5730\u3054\u3068\u306e\u5b8c\u5168\u72ec\u7acb\u904b\u7528\u306b\u306f\u4e0d\u5411\u304d\u3002\u30ac\u30d0\u30ca\u30f3\u30b9\u3092\u96c6\u4e2d\u7ba1\u7406\u3059\u308b\u5fc5\u8981\u3042\u308a\u3002<\/li>\n<\/ol>\n<p>\u3053\u306e\u6bd4\u8f03\u3092\u57fa\u306b\u3001\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u62e1\u5f35\u6027\u3001\u7d44\u7e54\u4f53\u5236\u3092\u52a0\u5473\u3057\u3066\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<h3 id=\"h.14cjgrjfnwxj\">\u5c06\u6765\u62e1\u5f35\u3068\u30de\u30a4\u30b0\u30ec\u30fc\u30b7\u30e7\u30f3\u30ea\u30b9\u30af<\/h3>\n<p>\u4e00\u5ea6\u6c7a\u3081\u305f\u30c9\u30e1\u30a4\u30f3\u69cb\u9020\u3092\u9014\u4e2d\u3067\u5909\u66f4\u3059\u308b\u3068\u3001SEO\u306b\u6df1\u523b\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u8a2d\u5b9a\u30fb\u30ea\u30f3\u30af\u8a55\u4fa1\u306e\u79fb\u7ba1\u30fb\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u518d\u69cb\u7bc9\u306a\u3069\u3001\u30de\u30a4\u30b0\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u8ca0\u62c5\u306f\u81a8\u5927\u3067\u3059\u3002<br \/>\n  \u7279\u306bccTLD\u304b\u3089\u30b5\u30d6\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u3078\u306e\u7d71\u5408\u3001\u3042\u308b\u3044\u306f\u9006\u306e\u79fb\u884c\u3067\u306f\u3001Google\u306e\u518d\u8a55\u4fa1\u306b\u6570\u30f6\u6708\u3092\u8981\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\n  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en-gb&nbsp;\u306e\u3088\u3046\u306b\u5730\u57df\u30b3\u30fc\u30c9\u3092\u4f75\u8a18\u3059\u308b\u306e\u304c\u671b\u307e\u3057\u3044\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li>\u6b63\u898f\u5316\u3068\u306e\u6574\u5408\uff1acanonical\u30bf\u30b0\u3068\u77db\u76fe\u3057\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u5fc5\u9808\u3002canonical\u304c\u5225\u30da\u30fc\u30b8\u3092\u6307\u3059\u3068hreflang\u304c\u7121\u52b9\u5316\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e4\u539f\u5247\u3092\u5b88\u308b\u3053\u3068\u3067\u3001hreflang\u306f\u521d\u3081\u3066\u6b63\u3057\u304f\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"h.5czsze8xdp7s\">\u5b9f\u88c5\u624b\u6bb5\uff08HTML \u30d8\u30c3\u30c0\/HTTP \u30d8\u30c3\u30c0\/\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\uff09\u3068 CMS \u5225\u306e\u51fa\u529b<\/h3>\n<p>hreflang\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f\u5927\u304d\u304f3\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<ol start=\"1\">\n<li>HTML\u306e&lt;head&gt;\u5185\u306b\u8a18\u8ff0<br \/>&nbsp;\u3082\u3063\u3068\u3082\u4e00\u822c\u7684\u306a\u65b9\u6cd5\u3067\u3001\u5404\u30da\u30fc\u30b8\u306ehead\u306b&lt;link rel=&quot;alternate&quot; hreflang=&quot;xx-YY&quot;<br \/>\n    href=&quot;URL&quot; \/&gt;\u3092\u8a18\u8f09\u3057\u307e\u3059\u3002\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u304c\u3001\u8a00\u8a9e\u6570\u304c\u591a\u3044\u5834\u5408\u306fhead\u304c\u81a8\u5927\u306b\u306a\u308a\u7ba1\u7406\u304c\u5927\u5909\u3067\u3059\u3002<\/li>\n<li>HTTP\u30d8\u30c3\u30c0\u3067\u8fd4\u3059<br \/>&nbsp;PDF\u3084\u975eHTML\u30d5\u30a1\u30a4\u30eb\u3067\u3082hreflang\u3092\u9069\u7528\u3057\u305f\u3044\u5834\u5408\u306b\u6709\u52b9\u3002\u305f\u3060\u3057\u904b\u7528\u306e\u96e3\u6613\u5ea6\u304c\u9ad8\u3044\u3002<\/li>\n<li>XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306b\u8a18\u8ff0<br \/>&nbsp;\u5927\u898f\u6a21\u30b5\u30a4\u30c8\u3067\u306f\u3053\u308c\u304c\u52b9\u7387\u7684\u3067\u3059\u3002\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306b\u5404\u8a00\u8a9e\u30d0\u30fc\u30b8\u30e7\u30f3\u306eURL\u3092\u4e26\u5217\u3067\u8a18\u8f09\u3057\u3001\u76f8\u4e92\u95a2\u4fc2\u3092\u660e\u793a\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>CMS\u5225\u306e\u5bfe\u5fdc\u4f8b\uff1a<\/p>\n<ul>\n<li>WordPress\uff1a\u591a\u8a00\u8a9e\u30d7\u30e9\u30b0\u30a4\u30f3\uff08WPML, Polylang\u306a\u3069\uff09\u304c\u81ea\u52d5\u7684\u306bhreflang\u3092\u751f\u6210\u3002\u305f\u3060\u3057\u81ea\u52d5\u751f\u6210\u30eb\u30fc\u30eb\u3092\u5fc5\u305a\u691c\u8a3c\u3059\u3079\u304d\u3002<\/li>\n<li>Headless CMS\uff08\u4f8b\uff1aContentful\uff0bNext.js\uff09\uff1a\u30d5\u30ed\u30f3\u30c8\u30a8\u30f3\u30c9\u5074\u3067URL\u69cb\u9020\u3092\u5236\u5fa1\u3057\u3001\u30d3\u30eb\u30c9\u6642\u306bhreflang\u3092\u51fa\u529b\u3002\u958b\u767a\u8005\u3068\u306e\u9023\u643a\u304c\u4e0d\u53ef\u6b20\u3002<\/li>\n<li>\u72ec\u81eaCMS\uff1a\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u65b9\u5f0f\u3092\u63a8\u5968\u3002\u7279\u306b\u8a00\u8a9e\u6570\u304c\u591a\u3044\u5834\u5408\u306f\u3001\u624b\u52d5\u3067\u306ehead\u7ba1\u7406\u304c\u975e\u52b9\u7387\u306a\u305f\u3081\u3067\u3059\u3002<\/li>\n<\/ul>\n<p>\u30b5\u30a4\u30c8\u898f\u6a21\u3084CMS\u306b\u5fdc\u3058\u3066\u5b9f\u88c5\u65b9\u6cd5\u3092\u9078\u3073\u3001\u904b\u7528\u30d5\u30a7\u30fc\u30ba\u3067\u5909\u66f4\u304c\u767a\u751f\u3057\u3066\u3082\u66f4\u65b0\u3057\u3084\u3059\u3044\u5f62\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3 id=\"h.sh4obj58rs1n\">\u691c\u8a3c\u2015GSC\u30fbURL\u691c\u67fb\u30fb\u30ed\u30b0\u3067\u306e\u30c1\u30a7\u30c3\u30af\u3001\u3088\u304f\u3042\u308b\u30a8\u30e9\u30fc\u3068\u4fee\u6b63\u624b\u9806<\/h3>\n<p>hreflang\u306f\u300c\u8a2d\u5b9a\u3059\u308c\u3070\u7d42\u308f\u308a\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u6b63\u3057\u304f\u8a8d\u8b58\u3057\u3066\u3044\u308b\u304b\u3092\u5fc5\u305a\u691c\u8a3c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e3b\u306a\u691c\u8a3c\u624b\u6bb5<\/p>\n<ul>\n<li>URL\u691c\u67fb\u30c4\u30fc\u30eb\uff1a\u7279\u5b9aURL\u3092\u5165\u529b\u3057\u3001Google\u304c\u8a8d\u8b58\u3057\u3066\u3044\u308bhreflang\u30bf\u30b0\u3092\u76f4\u63a5\u78ba\u8a8d\u3002<\/li>\n<li>\u30b5\u30fc\u30d0\u30fc\u30ed\u30b0\u89e3\u6790\uff1aGooglebot\u304c\u3069\u306e\u5730\u57df\u304b\u3089\u3069\u306eURL\u3092\u30af\u30ed\u30fc\u30eb\u3057\u3066\u3044\u308b\u304b\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u8aa4\u914d\u4fe1\u3092\u691c\u51fa\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3088\u304f\u3042\u308b\u30a8\u30e9\u30fc<\/p>\n<ol start=\"1\">\n<li>\u53cc\u65b9\u5411\u30df\u30b9\uff1a\u65e5\u672c\u8a9e\u30da\u30fc\u30b8&rarr;\u82f1\u8a9e\u30da\u30fc\u30b8\u306b\u306f\u3042\u308b\u304c\u3001\u82f1\u8a9e\u30da\u30fc\u30b8&rarr;\u65e5\u672c\u8a9e\u30da\u30fc\u30b8\u304c\u6b20\u843d\u3002<\/li>\n<li>\u81ea\u5df1\u53c2\u7167\u6b20\u843d\uff1a\u81ea\u30da\u30fc\u30b8\u3078\u306ehreflang\u304c\u306a\u3044\u3002<\/li>\n<li>\u30b3\u30fc\u30c9\u30df\u30b9\uff1aen-UK\u306e\u3088\u3046\u306b\u975e\u6a19\u6e96\u30b3\u30fc\u30c9\u3092\u4f7f\u3063\u3066\u3057\u307e\u3046\u3002\u6b63\u3057\u304f\u306fen-GB\u3002<\/li>\n<li>canonical\u77db\u76fe\uff1acanonical\u3067\u4ed6\u8a00\u8a9e\u3092\u6307\u3057\u3066\u3057\u307e\u3044\u3001hreflang\u304c\u7121\u52b9\u5316\u3002<\/li>\n<\/ol>\n<p>\u4fee\u6b63\u624b\u9806\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3001\u76f8\u4e92\u95a2\u4fc2\u3092\u6b63\u3057\u304f\u8a18\u8ff0\u3057\u76f4\u3059\u304b\u3001\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092\u518d\u751f\u6210\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u554f\u984c\u4fee\u6b63\u5f8c\u306f\u3001\u5fc5\u305a\u518d\u30af\u30ed\u30fc\u30eb\u3092\u30ea\u30af\u30a8\u30b9\u30c8\u3057\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306e\u6319\u52d5\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"h.enmy4l45tg3y\">\u307e\u3068\u3081\u2015\u904b\u7528\u6642\u306e\u5909\u66f4\u7ba1\u7406\u3068\u30ea\u30b0\u30ec\u30c3\u30b7\u30e7\u30f3\u9632\u6b62<\/h3>\n<p>\n  hreflang\u306f\u300c\u4e00\u5ea6\u5b9f\u88c5\u3057\u305f\u3089\u7d42\u308f\u308a\u300d\u3067\u306f\u306a\u304f\u3001\u65b0\u3057\u3044\u8a00\u8a9e\u3084\u30da\u30fc\u30b8\u8ffd\u52a0\u306e\u305f\u3073\u306b\u66f4\u65b0\u304c\u5fc5\u8981\u3067\u3059\u3002\u904b\u7528\u6642\u306f\u300chreflang\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u300d\u3092\u6301\u3061\u3001\u5909\u66f4\u3054\u3068\u306b\u81ea\u52d5\u30c6\u30b9\u30c8\u30fb\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u66f4\u65b0\u3092\u884c\u3046\u3053\u3068\u3067\u30ea\u30b0\u30ec\u30c3\u30b7\u30e7\u30f3\uff08\u4e0d\u5177\u5408\u306e\u518d\u767a\uff09\u3092\u9632\u3052\u307e\u3059\u3002\n<\/p>\n<h2 id=\"s5\">\u6280\u8853\u5b9f\u88c5\uff1aURL\u8a2d\u8a08\u30fbCMS\u5b9f\u88c5\u30fb\u8a00\u8a9e\u5207\u66ff UX\u30fb\u30af\u30ed\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3<\/h2>\n<h3 id=\"h.wn4w9kxag69p\">URL\u8a2d\u8a08\u539f\u5247\uff08\u6574\u5408\u6027\/\u77ed\u3055\/\u610f\u5473\u6027\/\u30b5\u30ed\u30b2\u30fc\u30c8\u30da\u30a2\u914d\u616e\/\u6b63\u898f\u5316\uff09<\/h3>\n<p>URL\u8a2d\u8a08\u306f\u591a\u8a00\u8a9eSEO\u306e\u57fa\u76e4\u3067\u3059\u3002\u539f\u5247\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u6574\u5408\u6027\uff1a\u8a00\u8a9e\u5225\u306b\u30d1\u30bf\u30fc\u30f3\u3092\u7d71\u4e00\u3059\u308b\uff08\u4f8b\uff1a\/en\/, 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id=\"h.lmtv778zqk4z\">CMS\/\u30d5\u30ed\u30f3\u30c8\u5225\u5b9f\u88c5\uff08WordPress\/Headless\u30fbNext.js\uff09\u3067\u306e\u591a\u8a00\u8a9e\u5bfe\u5fdc\u3001\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u5206\u5272\u3068 robots<\/h3>\n<p>\n  WordPress\u306e\u5834\u5408<br \/>&nbsp;\u30d7\u30e9\u30b0\u30a4\u30f3\uff08WPML\u3084Polylang\uff09\u304cURL\u3092\u8a00\u8a9e\u5225\u306b\u751f\u6210\u3057\u3001\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3082\u81ea\u52d5\u5206\u5272\u53ef\u80fd\u3002\u305f\u3060\u3057\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u8a2d\u5b9a\u306e\u307e\u307e\u3067\u306fhreflang\u3084canonical\u306b\u77db\u76fe\u304c\u751f\u3058\u3084\u3059\u3044\u305f\u3081\u3001\u516c\u958b\u524d\u306b\u5fc5\u305a\u78ba\u8a8d\u304c\u5fc5\u8981\u3067\u3059\u3002\n<\/p>\n<p>Headless<br \/>\n  CMS\uff0bNext.js\u306e\u5834\u5408<br \/>&nbsp;\u30d5\u30ed\u30f3\u30c8\u30a8\u30f3\u30c9\u3067\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u5236\u5fa1\u3067\u304d\u308b\u305f\u3081\u3001URL\u8a2d\u8a08\u306e\u81ea\u7531\u5ea6\u304c\u9ad8\u3044\u3002getStaticPaths\u3067\u8a00\u8a9e\u5225\u30da\u30fc\u30b8\u3092\u751f\u6210\u3057\u3001\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3082\u8a00\u8a9e\u3054\u3068\u306b\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3067\u304d\u307e\u3059\u3002robots.txt\u3082\u52d5\u7684\u306b\u751f\u6210\u3057\u3001\u4e0d\u8981\u306aURL\u3092\u30af\u30ed\u30fc\u30eb\u3055\u305b\u306a\u3044\u3088\u3046\u5236\u5fa1\u53ef\u80fd\u3067\u3059\u3002\n<\/p>\n<p>\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3068robots\u306e\u904b\u7528<\/p>\n<ul>\n<li>\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306f\u300c\u8a00\u8a9e\u5225\u30d5\u30a1\u30a4\u30eb\uff0b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u30d5\u30a1\u30a4\u30eb\u300d\u3067\u7ba1\u7406\u3059\u308b\u3068\u52b9\u7387\u7684\u3002<\/li>\n<li>robots.txt\u3067\u306f\u300c\u4e0d\u8981\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u30da\u30fc\u30b8\u3092\u30d6\u30ed\u30c3\u30af\u300d\u300c\u30b5\u30a4\u30c8\u30de\u30c3\u30d7URL\u3092\u8a18\u8f09\u300d\u3057\u3066\u30af\u30ed\u30fc\u30eb\u52b9\u7387\u3092\u4e0a\u3052\u308b\u3002<\/li>\n<\/ul>\n<p>\u5927\u898f\u6a21\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8\u307b\u3069\u3001\u3053\u308c\u3089\u306e\u8a2d\u8a08\u304c\u691c\u7d22\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306e\u5b89\u5b9a\u6027\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"h.9ihmainqcz2g\">\u8a00\u8a9e\u30b9\u30a4\u30c3\u30c1\u30e3\u30fc\u306e UX\/\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3<\/h3>\n<p>SEO\u3068\u540c\u3058\u304f\u3089\u3044\u91cd\u8981\u306a\u306e\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306e\u8a00\u8a9e\u5207\u66ff\u4f53\u9a13\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u6df7\u7dda\u30ca\u30d3\u56de\u907f\uff1a\u56fd\u65d7\u30a2\u30a4\u30b3\u30f3\u3060\u3051\u306e\u8a00\u8a9e\u9078\u629e\u306f\u8aa4\u89e3\u3092\u62db\u304f\u305f\u3081\u3001\u300cEnglish (US)\u300d\u300cFran&ccedil;ais (FR)\u300d\u306e\u3088\u3046\u306b\u8a00\u8a9e\uff0b\u5730\u57df\u3092\u660e\u8a18\u3002<\/li>\n<li>\u30bb\u30c3\u30b7\u30e7\u30f3\u7dad\u6301\uff1a\u5207\u66ff\u5f8c\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u95b2\u89a7\u3057\u3066\u3044\u305f\u540c\u3058\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3067\u304d\u308b\u3088\u3046\u8a2d\u8a08\u3002<\/li>\n<li>\u65e2\u8aad\u8a00\u8a9e\u306e\u63a8\u5968\uff1a\u30d6\u30e9\u30a6\u30b6\u8a00\u8a9e\u3084IP\u3067\u63a8\u5b9a\u3057\u3064\u3064\u3001\u81ea\u52d5\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306f\u907f\u3051\u3001\u30e6\u30fc\u30b6\u30fc\u9078\u629e\u3092\u512a\u5148\u3002<\/li>\n<\/ul>\n<p>UX\u304c\u60aa\u3044\u3068\u8a00\u8a9e\u9593\u306e\u76f4\u5e30\u7387\u304c\u5897\u3048\u3001SEO\u8a55\u4fa1\u306b\u3082\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"h.c19exzyl55m4\">\u307e\u3068\u3081\u2015\u5185\u90e8\u30ea\u30f3\u30af\u3068\u30af\u30ed\u30fc\u30eb\u52b9\u7387\u6700\u9069\u5316<\/h3>\n<p>\u6280\u8853\u5b9f\u88c5\u306e\u6700\u7d42\u30b4\u30fc\u30eb\u306f\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u3059\u3079\u3066\u306e\u8a00\u8a9e\u30da\u30fc\u30b8\u3092\u6b63\u3057\u304f\u30af\u30ed\u30fc\u30eb\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5feb\u9069\u306b\u8a00\u8a9e\u3092\u5207\u308a\u66ff\u3048\u3089\u308c\u308b\u3053\u3068\u300d\u3067\u3059\u3002URL\u8a2d\u8a08\u30fbCMS\u5b9f\u88c5\u30fb\u8a00\u8a9e\u30b9\u30a4\u30c3\u30c1\u30e3\u30fc\u3092\u7d71\u5408\u7684\u306b\u8003\u3048\u308b\u3053\u3068\u3067\u3001SEO\u52b9\u679c\u3068UX\u3092\u4e21\u7acb\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2 id=\"s6\">\u30b3\u30f3\u30c6\u30f3\u30c4\uff06\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba SEO\uff1a\u7ffb\u8a33\u3067\u306f\u306a\u304f&ldquo;\u73fe\u5730\u6700\u9069\u5316&rdquo;<\/h2>\n<h3 id=\"h.8an3ww9kel11\">\u691c\u7d22\u610f\u56f3\u9069\u5408\u306e\u66f8\u304d\u63db\u3048\uff08\u30d8\u30c3\u30c9\/\u30df\u30c9\u30eb\/\u30ed\u30f3\u30b0\u306e\u68f2\u307f\u5206\u3051\u3001FAQ\u30fb\u7528\u8a9e\u5dee\uff09<\/h3>\n<p>\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8SEO\u3067\u5931\u6557\u3057\u304c\u3061\u306a\u5178\u578b\u4f8b\u306f\u300c\u76f4\u8a33\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3067\u3059\u3002\u7ffb\u8a33\u7cbe\u5ea6\u304c\u9ad8\u304f\u3066\u3082\u3001\u73fe\u5730\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30cb\u30e5\u30a2\u30f3\u30b9\u306b\u5408\u81f4\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u691c\u7d22\u6d41\u5165\u306f\u5897\u3048\u307e\u305b\u3093\u3002<br \/> \u4f8b\u3048\u3070\u3001\u65e5\u672c\u8a9e\u306e\u300c\u5728\u5b85\u52e4\u52d9\u300d\u3092\u76f4\u8a33\u3057\u3066 &ldquo;telework&rdquo; \u3068\u3057\u305f\u5834\u5408\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306f &ldquo;remote work&rdquo; \u304c\u4e3b\u6d41\u3067\u3059\u3002\u7528\u8a9e\u3092\u9593\u9055\u3048\u308b\u3060\u3051\u3067\u691c\u7d22\u7d50\u679c\u306b\u51fa\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30d8\u30c3\u30c9\u30ef\u30fc\u30c9\uff08\u4f8b\uff1aweb design\uff09\u3001\u30df\u30c9\u30eb\u30ef\u30fc\u30c9\uff08\u4f8b\uff1acorporate website design\uff09\u3001\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\uff08\u4f8b\uff1ahow to redesign a B2B corporate website\uff09\u3092\u6574\u7406\u3057\u3001\u73fe\u5730\u691c\u7d22\u8005\u304c\u5b9f\u969b\u306b\u4f7f\u3046\u30d5\u30ec\u30fc\u30ba\u306b\u66f8\u304d\u63db\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002FAQ\u306e\u5f62\u5f0f\u3067\u7591\u554f\u6587\u3092\u542b\u3081\u308b\u3068\u3001\u73fe\u5730\u306e\u691c\u7d22\u610f\u56f3\u306b\u5408\u308f\u305b\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001FAQ\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u8868\u793a\u306f2023\u5e74\u4ee5\u964d\u5927\u5e45\u306b\u7e2e\u5c0f\u3055\u308c\u3001\u4e00\u822c\u30b5\u30a4\u30c8\u3067\u306f\u9732\u51fa\u304c\u9650\u5b9a\u7684\u3067\u3059\uff08\u653f\u5e9c\u30fb\u533b\u7642\u7b49\u306e\u4e00\u90e8\u30b5\u30a4\u30c8\u3092\u4e3b\u5bfe\u8c61\uff09\u3002\u53ef\u8aad\u6027\u5411\u4e0a\u30fb\u6574\u7406\u76ee\u7684\u3092\u4e3b\u773c\u306b\u5c0e\u5165\u3057\u3001\u9732\u51fa\u5897\u306f\u904e\u5ea6\u306b\u671f\u5f85\u3057\u306a\u3044\u8a2d\u8a08\u306b\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"h.e4jypnyc1qab\">\u30e1\u30bf\/\u69cb\u9020\u5316\u30c7\u30fc\u30bf\/\u753b\u50cf alt\/\u30b9\u30cb\u30da\u30c3\u30c8\u6700\u9069\u5316<\/h3>\n<p>\u691c\u7d22\u7d50\u679c\u3067\u306e\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u30e1\u30bf\u8981\u7d20\u3084\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<ul>\n<li>\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u30fb\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff1a\u73fe\u5730\u306e\u8a00\u8a9e\u8868\u73fe\u306b\u6700\u9069\u5316\u3002\u7ffb\u8a33\u3067\u306f\u306a\u304f\u300c\u73fe\u5730\u3067\u9b45\u529b\u7684\u306b\u6620\u308b\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u300d\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<li>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\uff08Schema.org\uff09\uff1a\u30a4\u30d9\u30f3\u30c8\u30fbFAQ\u30fb\u5546\u54c1\u60c5\u5831\u3092\u73fe\u5730\u8a9e\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306b\u5bfe\u5fdc\u3002<\/li>\n<li>\u753b\u50cf\u306ealt\u5c5e\u6027\uff1a\u753b\u50cf\u691c\u7d22\u304b\u3089\u306e\u6d41\u5165\u3092\u72d9\u3046\u306b\u306f\u5fc5\u9808\u3002\u5358\u306b &ldquo;product image&rdquo; \u3067\u306f\u306a\u304f &ldquo;eco-friendly water bottle for Japan<br \/>\n    market&rdquo; \u306e\u3088\u3046\u306b\u5177\u4f53\u7684\u306b\u3002<\/li>\n<li>\u30b9\u30cb\u30da\u30c3\u30c8\u6700\u9069\u5316\uff1a\u898b\u51fa\u3057\u30bf\u30b0\uff08H1\u301cH3\uff09\u3084\u5192\u982d\u30d1\u30e9\u30b0\u30e9\u30d5\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u81ea\u7136\u306b\u7d44\u307f\u8fbc\u307f\u3001\u691c\u7d22\u7d50\u679c\u3067\u629c\u7c8b\u3055\u308c\u3084\u3059\u304f\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f\u5fae\u7d30\u306a\u8abf\u6574\u304c\u3001\u56fd\u969bSEO\u306e\u30af\u30ea\u30c3\u30af\u7387\u6539\u5584\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"h.vq3ms78mvzwf\">E-E-A-T \u3068\u73fe\u5730\u30b7\u30b0\u30ca\u30eb\uff08NAP\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u5916\u90e8\u30ea\u30f3\u30af\/PR\u3001\u63a1\u7528\u30fbIR \u306e\u6d3b\u7528\uff09<\/h3>\n<p>Google\u306f\u56fd\u969bSEO\u306b\u304a\u3044\u3066\u3082 E-E-A-T\uff08\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\uff09\u3092\u91cd\u8996\u3057\u307e\u3059\u3002\u73fe\u5730\u5411\u3051\u306b\u4fe1\u983c\u30b7\u30b0\u30ca\u30eb\u3092\u7a4d\u307f\u4e0a\u3052\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li>NAP\uff08Name\/Address\/Phone\uff09\u306e\u73fe\u5730\u6700\u9069\u5316\uff1a\u4f01\u696d\u60c5\u5831\u3092\u73fe\u5730\u8a9e\u3067\u7d71\u4e00\u3057\u3001Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3084\u73fe\u5730\u30dd\u30fc\u30bf\u30eb\u306b\u63b2\u8f09\u3002<\/li>\n<li>\u30ec\u30d3\u30e5\u30fc\uff1a\u73fe\u5730\u30e6\u30fc\u30b6\u30fc\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u304b\u3089\u306e\u53e3\u30b3\u30df\u3092\u53d6\u5f97\u3002\u30ec\u30d3\u30e5\u30fc\u304c\u73fe\u5730\u8a00\u8a9e\u3067\u84c4\u7a4d\u3055\u308c\u308b\u3068\u4fe1\u983c\u6027\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/li>\n<li>\u5916\u90e8\u30ea\u30f3\u30af\/PR\uff1a\u73fe\u5730\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u5bc4\u7a3f\u3084\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3067\u30ca\u30c1\u30e5\u30e9\u30eb\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3002<\/li>\n<li>\u63a1\u7528\u30fbIR\u30da\u30fc\u30b8\uff1a\u63a1\u7528\u3084IR\u306e\u60c5\u5831\u3092\u73fe\u5730\u8a9e\u3067\u767a\u4fe1\u3059\u308b\u3068\u3001\u4f01\u696d\u306e\u4fe1\u983c\u5ea6\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u5358\u306a\u308b\u7ffb\u8a33\u3067\u306f\u306a\u304f\u3001\u73fe\u5730\u3067\u4fe1\u983c\u3055\u308c\u308b\u5b9f\u4f53\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306b\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304cSEO\u8a55\u4fa1\u306b\u76f4\u7d50\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3 id=\"h.ylaiua8nvl4s\">\u307e\u3068\u3081\u2015\u904b\u7528\u30c1\u30fc\u30e0\u3068\u30ec\u30d3\u30e5\u30fc\u4f53\u5236<\/h3>\n<p>\n  \u30b3\u30f3\u30c6\u30f3\u30c4SEO\u306f\u7ffb\u8a33\u30c1\u30fc\u30e0\u3060\u3051\u3067\u306f\u5b8c\u7d50\u3057\u307e\u305b\u3093\u3002\u73fe\u5730\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u3084\u30cd\u30a4\u30c6\u30a3\u30d6\u30e9\u30a4\u30bf\u30fc\u3092\u5dfb\u304d\u8fbc\u307f\u3001\u516c\u958b\u524d\u30ec\u30d3\u30e5\u30fc\u306e\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u6210\u529f\u8981\u56e0\u3067\u3059\u3002\u73fe\u5730\u8a9e\u3067\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u78ba\u8a8d\u3084\u6587\u5316\u7684\u80cc\u666f\u306e\u8003\u616e\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u610f\u56f3\u306b\u5408\u81f4\u3057\u305f\u9ad8\u54c1\u8cea\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5b89\u5b9a\u7684\u306b\u4f9b\u7d66\u3067\u304d\u307e\u3059\u3002\n<\/p>\n<h2 id=\"s7\">\u904b\u7528\u30fb\u8a08\u6e2c\u30fb\u6539\u5584\uff1a\u56fd\u5225\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3068\u7d99\u7d9a\u7684\u306a\u56fd\u969bSEO<\/h2>\n<h3 id=\"h.8sft9pekhp75\">KGI\/KPI \u3068 GSC\/GA4 \u306e\u56fd\u30fb\u8a00\u8a9e\u5225\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/h3>\n<p>\u56fd\u969bSEO\u306e\u904b\u7528\u3067\u306f\u3001\u56fd\u5225\u30fb\u8a00\u8a9e\u5225\u306eKPI\u3092\u8a2d\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<ul>\n<li>KGI\uff08\u6700\u7d42\u76ee\u6a19\uff09\uff1a\u58f2\u4e0a\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3001\u5fdc\u52df\u6570\u306a\u3069\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3002<\/li>\n<li>KPI\uff08\u4e2d\u9593\u6307\u6a19\uff09\uff1a\u56fd\u5225\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001CTR\u3001CVR\u3001\u5e73\u5747\u6ede\u5728\u6642\u9593\u3002<\/li>\n<\/ul>\n<p>Google Search Console \u306e\u300c\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u3067\u306f\u3001\u56fd\u5225\u30fb\u30af\u30a8\u30ea\u5225\u30fb\u30da\u30fc\u30b8\u5225\u30fb\u30c7\u30d0\u30a4\u30b9\u5225\u3067\u30af\u30ea\u30c3\u30af\u6570\uff0f\u8868\u793a\u56de\u6570\uff0fCTR\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u300c\u8a00\u8a9e\u300d\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8a00\u8a9e\u5225\u306e\u8a55\u4fa1\u3092\u898b\u305f\u3044\u5834\u5408\u306f\u3001URL\u69cb\u9020\uff08\u4f8b\uff1a\/en\/\u3001\/fr\/\uff09\u3084\u30d7\u30ed\u30d1\u30c6\u30a3\u5206\u5272\u3067\u4ee3\u66ff\u3057\u307e\u3059\u3002\n<\/p>\n<p>\u3053\u308c\u3089\u3092\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u5316\u3057\u3001\u56fd\u5225\u306bSEO\u65bd\u7b56\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u5e02\u5834\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u518d\u914d\u5206\u3059\u3079\u304d\u304b\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"h.wzh78zsp0q28\">\u9806\u4f4d\u8a08\u6e2c\uff08\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u6307\u5b9a\uff09\u3068\u5b9f\u9a13\u8a2d\u8a08\uff08AB \u30c6\u30b9\u30c8\/\u5c0e\u7dda\u6700\u9069\u5316\uff09<\/h3>\n<p>\u691c\u7d22\u9806\u4f4d\u306e\u8a08\u6e2c\u3082\u3001\u56fd\u969bSEO\u3067\u306f\u901a\u5e38\u306eSEO\u3088\u308a\u3082\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u6307\u5b9a\u30c4\u30fc\u30eb\uff08SEMrush\u3001Ahrefs\u3001SERP Checker\uff09\u3067\u73fe\u5730\u30e6\u30fc\u30b6\u30fc\u3068\u540c\u3058\u6761\u4ef6\u3067\u9806\u4f4d\u3092\u8a08\u6e2c\u3002<\/li>\n<li>\u30e2\u30d0\u30a4\u30eb\/\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u306e\u5dee\u3092\u56fd\u5225\u306b\u78ba\u8a8d\u3002\u65b0\u8208\u56fd\u3067\u306f\u30e2\u30d0\u30a4\u30eb\u4e2d\u5fc3\u306e\u305f\u3081\u3001\u30e2\u30d0\u30a4\u30ebUX\u6700\u9069\u5316\uff08Core Web Vitals \u542b\u3080\uff09\u304c\u6700\u512a\u5148\u3067\u3059\u3002AMP\u306f\u4efb\u610f\u306e\u9078\u629e\u80a2\u3067\u3042\u308a\u3001Top Stories \u3067\u3082AMP\u306f\u4e0d\u8981\u3067\u3059\u3002\u8981\u4ef6\u306f\u8868\u793a\u901f\u5ea6\u30fb\u5b89\u5b9a\u6027\u30fb\u4f7f\u3044\u3084\u3059\u3055\u306e\u5b9f\u73fe\u306b\u3042\u308a\u307e\u3059\u3002<\/li>\n<li>AB\u30c6\u30b9\u30c8\uff1a\u7570\u306a\u308b\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3084CTA\u3092\u56fd\u3054\u3068\u306b\u8a66\u3057\u3001CTR\u6539\u5584\u3092\u691c\u8a3c\u3002<\/li>\n<li>\u5c0e\u7dda\u6700\u9069\u5316\uff1a\u30d5\u30a9\u30fc\u30e0\u3084\u30ab\u30fc\u30c8\u306eUI\u3092\u73fe\u5730\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067CVR\u6539\u5584\u3092\u72d9\u3046\u3002<\/li>\n<\/ul>\n<p>\u9806\u4f4d\u8a08\u6e2c\u306f\u3042\u304f\u307e\u3067\u4e2d\u9593\u6307\u6a19\u3067\u3042\u308a\u3001CVR\u307e\u3067\u3092\u542b\u3081\u305f\u6539\u5584\u30b5\u30a4\u30af\u30eb\u304c\u56fd\u969bSEO\u306b\u306f\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3 id=\"h.mcr6tdntuqrl\">\u30ea\u30f3\u30af\u7372\u5f97\u30fb\u30c7\u30b8\u30bf\u30eb PR\u30fb\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u9023\u643a<\/h3>\n<p>\u56fd\u969bSEO\u3067\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u73fe\u5730\u306e\u5916\u90e8\u30ea\u30f3\u30af\u7372\u5f97\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<ul>\n<li>\u30c7\u30b8\u30bf\u30ebPR\uff1a\u73fe\u5730\u8a9e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3092\u914d\u4fe1\u3057\u3001\u30ed\u30fc\u30ab\u30eb\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3002<\/li>\n<li>\u696d\u754c\u30dd\u30fc\u30bf\u30eb\u30fb\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u767b\u9332\uff1aB2B\u306a\u3089\u696d\u754c\u56e3\u4f53\u3001EC\u306a\u3089\u4fa1\u683c\u6bd4\u8f03\u30b5\u30a4\u30c8\u306a\u3069\u3002<\/li>\n<li>\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u5354\u696d\uff1a\u5171\u540c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8a18\u4e8b\u3092\u767a\u4fe1\u3057\u3001\u76f8\u4e92\u30ea\u30f3\u30af\u3084\u8a18\u4e8b\u63b2\u8f09\u3092\u5f97\u308b\u3002<\/li>\n<\/ul>\n<p>\u5916\u90e8\u30b7\u30b0\u30ca\u30eb\u304c\u5f37\u5316\u3055\u308c\u308b\u3053\u3068\u3067\u3001Google\u306e\u8a55\u4fa1\u304c\u9ad8\u307e\u308a\u3001\u691c\u7d22\u9806\u4f4d\u306e\u5b89\u5b9a\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"h.6ncrghilzm5n\">\u307e\u3068\u3081\u2015\u969c\u5bb3\u5bfe\u5fdc\u30c6\u30f3\u30d7\u30ec<\/h3>\n<p>\u904b\u7528\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u30c8\u30e9\u30d6\u30eb\u5bfe\u5fdc\u3082\u60f3\u5b9a\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u6fc0\u6e1b\uff1ahreflang\u3084robots\u306e\u8a2d\u5b9a\u5909\u66f4\u3092\u76f4\u3061\u306b\u78ba\u8a8d\u3002<\/li>\n<li>\u30ab\u30d0\u30ec\u30c3\u30b8\u8b66\u544a\uff1anoindex\u3084\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u8a2d\u5b9a\u306e\u8aa4\u308a\u3092\u4fee\u6b63\u3002<\/li>\n<li>\u8a00\u8a9e\u30b9\u30a4\u30c3\u30c1\u30e3\u30fc\u4e0d\u5177\u5408\uff1a\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30a8\u30e9\u30fc\u3084\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u904e\u591a\u3092\u4fee\u6b63\u3002<\/li>\n<\/ul>\n<p>\u969c\u5bb3\u767a\u751f\u6642\u306b\u5099\u3048\u3066\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u5316\u3055\u308c\u305f\u5bfe\u5fdc\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u6301\u3064\u3053\u3068\u3067\u8fc5\u901f\u306a\u5fa9\u65e7\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"s8\">\u3088\u304f\u3042\u308b\u5931\u6557\u3068\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\uff1a\u516c\u958b\u524d\/\u76f4\u5f8c\/\u904b\u7528\u4e2d\u3067\u5206\u3051\u3066\u6f70\u3059<\/h2>\n<h3 id=\"h.h8nmf71jwftp\">\u516c\u958b\u524d\u30c1\u30a7\u30c3\u30af<\/h3>\n<p>\u516c\u958b\u524d\u306b\u5fc5\u305a\u78ba\u8a8d\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u3067\u3059\u3002<\/p>\n<ul>\n<li>hreflang\u304c\u53cc\u65b9\u5411\u30fb\u81ea\u5df1\u53c2\u7167\u4ed8\u304d\u3067\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n<li>\u6b63\u898f\u5316\u3068\u77db\u76fe\u304c\u306a\u3044\u304b<\/li>\n<li>\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u304c\u8a00\u8a9e\u3054\u3068\u306b\u751f\u6210\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n<li>\u30c6\u30b9\u30c8\u74b0\u5883\u306b noindex \u304c\u6b8b\u3063\u3066\u3044\u306a\u3044\u304b<\/li>\n<li>URL\u69cb\u9020\u304c\u7d71\u4e00\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u3092\u758e\u304b\u306b\u3059\u308b\u3068\u3001\u516c\u958b\u76f4\u5f8c\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u304c\u9032\u307e\u305a\u3001\u521d\u52d5\u304b\u3089\u5931\u6557\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"h.9ylz9cbh6755\">\u516c\u958b\u76f4\u5f8c\u30c1\u30a7\u30c3\u30af<\/h3>\n<p>\u516c\u958b\u76f4\u5f8c\u306f\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3068\u6d41\u5165\u306e\u6319\u52d5\u3092\u5373\u5ea7\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>Search Console\u3067\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u306e\u9032\u6357\u3092\u78ba\u8a8d<\/li>\n<li>\u56fd\u5225\u6d41\u5165\u304c\u6b63\u3057\u3044\u8a00\u8a9e\u30da\u30fc\u30b8\u306b\u7740\u5730\u3057\u3066\u3044\u308b\u304b\u3092\u691c\u8a3c<\/li>\n<li>\u30ab\u30ce\u30cb\u30ab\u30eb\u7af6\u5408\u3084\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u767a\u751f\u3057\u3066\u3044\u306a\u3044\u304b\u3092\u30c1\u30a7\u30c3\u30af<\/li>\n<\/ul>\n<p>\u7279\u306b\u591a\u3044\u5931\u6557\u306f\u300c\u82f1\u8a9e\u691c\u7d22\u304b\u3089\u65e5\u672c\u8a9e\u30da\u30fc\u30b8\u306b\u7740\u5730\u3059\u308b\u300d\u30b1\u30fc\u30b9\u3002hreflang\u8a2d\u5b9a\u306e\u8aa4\u308a\u3084\u6b20\u843d\u304c\u539f\u56e0\u3067\u3059\u3002<\/p>\n<h3 id=\"h.mt4oe1cxt0g2\">\u904b\u7528\u4e2d\u30c1\u30a7\u30c3\u30af<\/h3>\n<p>\u904b\u7528\u4e2d\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u65b0\u3057\u3044\u8a00\u8a9e\u8ffd\u52a0\u6642\u306bhreflang\u3092\u66f4\u65b0\u3057\u3066\u3044\u308b\u304b<\/li>\n<li>404\u30fb\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u304c\u9069\u5207\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n<li>\u8a00\u8a9e\u5207\u66ff\u30ca\u30d3\u3067\u6df7\u5728\u3084\u30ea\u30f3\u30af\u5207\u308c\u304c\u306a\u3044\u304b<\/li>\n<li>Search Console\u306e\u56fd\u5225CTR\u304c\u4f4e\u4e0b\u3057\u3066\u3044\u306a\u3044\u304b<\/li>\n<\/ul>\n<p>\u5b9a\u671f\u7684\u306b\u30ed\u30b0\u5206\u6790\u3068\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001\u4e0d\u5177\u5408\u3092\u672a\u7136\u306b\u9632\u304e\u307e\u3059\u3002<\/p>\n<h3 id=\"h.y5j6w2fvuaj4\">\u307e\u3068\u3081\u2015\u518d\u767a\u9632\u6b62\u3068\u5909\u66f4\u7ba1\u7406<\/h3>\n<p>\u591a\u8a00\u8a9eSEO\u306e\u5931\u6557\u306f\u300c\u66f4\u65b0\u6642\u306bhreflang\u3092\u5fd8\u308c\u305f\u300d\u300cURL\u5909\u66f4\u6642\u306b\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u6f0f\u3089\u3057\u305f\u300d\u3068\u3044\u3063\u305f\u904b\u7528\u4e0a\u306e\u30d2\u30e5\u30fc\u30de\u30f3\u30a8\u30e9\u30fc\u304c\u5927\u534a\u3067\u3059\u3002\u5909\u66f4\u7ba1\u7406\u3092\u30b7\u30b9\u30c6\u30e0\u5316\u3057\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u7fd2\u6163\u5316\u3059\u308b\u3053\u3068\u3067\u518d\u767a\u3092\u9632\u6b62\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2 id=\"s9\">\u307e\u3068\u3081<\/h2>\n<p>\n  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