{"id":3531,"date":"2025-07-17T15:56:23","date_gmt":"2025-07-17T06:56:23","guid":{"rendered":"https:\/\/www.climarks.com\/insight\/?p=3531"},"modified":"2025-09-16T15:29:54","modified_gmt":"2025-09-16T06:29:54","slug":"20250717-04","status":"publish","type":"post","link":"https:\/\/www.climarks.com\/insight\/20250717-04.html","title":{"rendered":"Web\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u63d0\u6848\u66f8\u306e\u30dd\u30a4\u30f3\u30c8 \u2013 \u6210\u529f\u3059\u308b\u63d0\u6848\u306b\u5fc5\u8981\u306a\u8996\u70b9\u3068\u306f"},"content":{"rendered":"<div class=\"toc-wrap\">\n<h2>\u76ee\u6b21<\/h2>\n<ul>\n<li><a href=\"#s1\">\u306f\u3058\u3081\u306b\uff1aWeb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u63d0\u6848\u306e\u91cd\u8981\u6027\u3068\u672c\u8a18\u4e8b\u306e\u8996\u70b9<\/a><\/li>\n<li><a href=\"#s2\">\u6226\u7565\u7684\u63d0\u6848\u304c\u4f01\u696d\u306b\u4e0e\u3048\u308b\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d1\u30af\u30c8\u3068\u306f<\/a><\/li>\n<li><a 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&rarr; \u9867\u5ba2\u4f53\u9a13\u5411\u4e0a &rarr; \u58f2\u4e0a\u5411\u4e0a\u300d\u3068\u3044\u3046\u56e0\u679c\u95a2\u4fc2\u3092\u660e\u78ba\u306b\u63d0\u6848\u306e\u5192\u982d\u3067\u793a\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3 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id=\"h.4s927mjzqaqn\">\u9577\u671f\u7684\u6210\u679c\u3092\u751f\u3080\u300c\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u63d0\u6848\u300d<\/h3>\n<p>\u591a\u304f\u306e\u30b3\u30f3\u30b5\u30eb\u63d0\u6848\u66f8\u304c\u9665\u308a\u304c\u3061\u306a\u306e\u306f\u300c\u77ed\u671f\u6539\u5584\u65bd\u7b56\u306e\u7f85\u5217\u300d\u3067\u7d42\u308f\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3059\u3002\u78ba\u304b\u306b\u30b9\u30d4\u30fc\u30c7\u30a3\u306a\u6539\u5584\u306f\u5fc5\u8981\u3067\u3059\u304c\u3001\u534a\u5e74\u301c1\u5e74\u5358\u4f4d\u306e\u4e2d\u9577\u671f\u8996\u70b9\u304b\u3089\u306e\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u304c\u5b58\u5728\u3057\u3066\u3053\u305d\u3001\u793e\u5185\u306e\u5408\u610f\u5f62\u6210\u30fb\u5b9f\u884c\u4f53\u5236\u3065\u304f\u308a\u304c\u9032\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u3042\u308bIT\u4f01\u696d\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u63d0\u6848\u3057\u307e\u3057\u305f\uff1a<\/p>\n<ul>\n<li>\u521d\u6708\uff1a\u65e2\u5b58Web\u8cc7\u7523\u306e\u73fe\u72b6\u5206\u6790\uff0fGoogle Analytics\u3001Search Console\u8a3a\u65ad<\/li>\n<li>2\u301c3\u30f6\u6708\uff1a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u898b\u76f4\u3057\u30fb\u65b0\u30b3\u30f3\u30c6\u30f3\u30c4\u7acb\u6848<\/li>\n<li>4\u301c6\u30f6\u6708\uff1a\u65b0\u898f\u30da\u30fc\u30b8\u5236\u4f5c\u30fbSEO\u6226\u7565\u5c55\u958b\u30fbKPI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u69cb\u7bc9<\/li>\n<li>7\u30f6\u6708\u4ee5\u964d\uff1a\u5b9a\u70b9\u30ec\u30d3\u30e5\u30fc\u30fbAB\u30c6\u30b9\u30c8\u5c0e\u5165\u30fbMA\u9023\u643a<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306a\u6bb5\u968e\u8a2d\u8a08\u304c\u306a\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u3001\u62c5\u5f53\u8005\u306f\u4e0a\u9577\u3084\u4ed6\u90e8\u7f72\u3078\u306e\u8aac\u660e\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u63d0\u6848\u304c\u300c\u305d\u306e\u5834\u3057\u306e\u304e\u300d\u3067\u306f\u306a\u304f\u300c\u6210\u679c\u3092\u751f\u3080\u4ed5\u7d44\u307f\u300d\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2 id=\"s3\">\u63d0\u6848\u66f8\u306b\u76db\u308a\u8fbc\u3080\u3079\u304dDX\uff0f\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u306e\u8981\u7d20<\/h2>\n<p>Web\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u63d0\u6848\u306b\u304a\u3044\u3066\u3001\u8868\u9762\u7684\u306a\u6a5f\u80fd\u6539\u5584\u3084\u30c7\u30b6\u30a4\u30f3\u5237\u65b0\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u306eDX\uff08\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u5168\u4f53\u3092\u3069\u3046\u652f\u63f4\u3059\u308b\u304b\u304c\u554f\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u7d50\u8ad6\u304b\u3089\u8a00\u3048\u3070\u3001\u6210\u529f\u3059\u308b\u63d0\u6848\u306b\u306f\u300c\u8ab2\u984c\u62bd\u51fa &rarr; KPI\u8a2d\u8a08 &rarr; \u7d44\u7e54\u63a8\u9032\u4f53\u5236\u306e\u53ef\u8996\u5316\u300d\u3068\u3044\u3046\u4e09\u5c64\u69cb\u9020\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3 id=\"h.w82rm47ch9eg\">\u5358\u306a\u308b\u30c7\u30b6\u30a4\u30f3\u63d0\u6848\u3067\u7d42\u308f\u3089\u305b\u306a\u3044<\/h3>\n<p>\u3088\u304f\u898b\u3089\u308c\u308b\u5931\u6557\u4f8b\u3068\u3057\u3066\u3001\u300c\u898b\u305f\u76ee\u304c\u826f\u304f\u306a\u308b\u63d0\u6848\u300d\u3084\u300c\u64cd\u4f5c\u6027\u304c\u5411\u4e0a\u3059\u308b\u63d0\u6848\u300d\u3060\u3051\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u63d0\u6848\u66f8\u304c\u3042\u308a\u307e\u3059\u3002\u78ba\u304b\u306bUI\/UX\u306f\u91cd\u8981\u3067\u3059\u304c\u3001\u305d\u308c\u3089\u306f\u6226\u7565\u306e\u4e00\u90e8\u3067\u3042\u308a\u7d50\u679c\u306b\u904e\u304e\u306a\u3044\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u6570\u3092\u5897\u3084\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u4f9d\u983c\u306b\u5bfe\u3057\u3001CTA\u30dc\u30bf\u30f3\u306e\u914d\u7f6e\u6539\u5584\u3084\u8272\u5f69\u8a2d\u8a08\u306e\u898b\u76f4\u3057\u3092\u63d0\u6848\u3059\u308b\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u5b9f\u969b\u306b\u306f\u300c\u306a\u305c\u554f\u3044\u5408\u308f\u305b\u304c\u6765\u306a\u3044\u306e\u304b\u300d\u300c\u9867\u5ba2\u306f\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u6398\u308a\u4e0b\u3052\u3001\u30e6\u30fc\u30b6\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3069\u3053\u306b\u6469\u64e6\u304c\u3042\u308b\u304b\u3092\u5206\u6790\u3057\u306a\u3051\u308c\u3070\u6839\u672c\u89e3\u6c7a\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3 id=\"h.gns2ldb7lzko\">DX\u306e\u8981\u70b9\u306f\u300c\u7d44\u7e54\u6a2a\u65ad&times;\u30e6\u30fc\u30b6\u30fc\u8d77\u70b9\u300d<\/h3>\n<p>\u771f\u306eDX\u652f\u63f4\u3092\u884c\u3046Web\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5358\u306a\u308bWeb\u65bd\u7b56\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u4f01\u696d\u5168\u4f53\u306e\u9867\u5ba2\u63a5\u70b9\u30fb\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u30fb\u30c7\u30fc\u30bf\u7d71\u5408\u306b\u5bfe\u3057\u3066\u3082\u793a\u5506\u3092\u4e0e\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3042\u308bBtoB\u88fd\u9020\u696d\u3067\u306f\u3001Web\u306e\u554f\u3044\u5408\u308f\u305b\u6570\u304c\u5e74\u3005\u6e1b\u5c11\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u8ab2\u984c\u306b\u5bfe\u3057\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u69cb\u9020\u7684\u8ab2\u984c\u3092\u62bd\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u88fd\u54c1\u60c5\u5831\u304c\u55b6\u696d\u90e8\u9580\u306e\u30ab\u30bf\u30ed\u30b0\u4f9d\u5b58\u3067\u3001Web\u306b\u60c5\u5831\u304c\u5c11\u306a\u3044<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u3068Web\u30c1\u30fc\u30e0\u304c\u5206\u65ad\u3055\u308c\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u8a2d\u8a08\u304c\u884c\u308f\u308c\u3066\u3044\u306a\u3044<\/li>\n<li>MA\u30c4\u30fc\u30eb\u306f\u5c0e\u5165\u3057\u3066\u3044\u308b\u304c\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6761\u4ef6\u3084KPI\u304c\u672a\u6574\u5099<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f\u8ab2\u984c\u306b\u5bfe\u3057\u3001\u63d0\u6848\u66f8\u3067\u306f\u300cWeb\u6539\u5584\u6848\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30fb\u5236\u4f5c\u3092\u307e\u305f\u3050\u4f53\u5236\u56f3\u3001KPI\u9023\u52d5\u578b\u306e\u904b\u7528\u8a2d\u8a08\u3001\u55b6\u696d\u8cc7\u6599\u3068\u306e\u9023\u643a\u65b9\u6cd5\u307e\u3067\u3092\u63d0\u793a\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u63d0\u6848\u306f\u300c\u30b5\u30a4\u30c8\u306e\u898b\u76f4\u3057\u300d\u304b\u3089\u300c\u90e8\u9580\u6a2a\u65ad\u306eDX\u63a8\u9032\u652f\u63f4\u300d\u3078\u3068\u6607\u83ef\u3055\u308c\u3001\u5f79\u54e1\u9663\u306e\u5171\u611f\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<h3 id=\"h.20fl1udl6y2i\">KPI\u8a2d\u8a08\u3067\u53ef\u8996\u5316\u3055\u308c\u308b\u300c\u6226\u7565\u306e\u672c\u6c17\u5ea6\u300d<\/h3>\n<p>Web\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u63d0\u6848\u306b\u304a\u3044\u3066\u3001\u6226\u7565\u3068\u73fe\u5834\u306e\u63a5\u7d9a\u70b9\u3068\u306a\u308b\u306e\u304c\u300cKPI\u8a2d\u8a08\u300d\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306aKPI\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3067\u3001\u63d0\u6848\u306e\u73fe\u5b9f\u5473\u3068\u518d\u73fe\u6027\u304c\u5897\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6708\u9593UU\u6570\uff08\u30e6\u30fc\u30b6\u30fc\u6570\uff09\u306e\u5897\u52a0\u7387<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u306e\u6539\u5584\u5e45<\/li>\n<li>CPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u306e\u6700\u9069\u5316<\/li>\n<li>MA\u3067\u306e\u30b9\u30b3\u30a2A\u4ee5\u4e0a\u306e\u30ea\u30fc\u30c9\u6570<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u3092\u77ed\u671f\uff081\u301c3\u30f6\u6708\uff09\u3001\u4e2d\u671f\uff083\u301c6\u30f6\u6708\uff09\u3001\u9577\u671f\uff086\u30f6\u6708\u301c\uff09\u306a\u3069\u3068\u6bb5\u968e\u7684\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4f01\u696d\u306b\u3068\u3063\u3066\u300c\u3067\u304d\u308b\u304b\u3082\u300d\u3068\u3044\u3046\u5fc3\u7406\u7684\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5c0e\u5165\u610f\u601d\u6c7a\u5b9a\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n<h2 id=\"s4\">\u8aac\u5f97\u529b\u3092\u9ad8\u3081\u308b\u4e8b\u4f8b\u63d0\u793a\u3068\u6839\u62e0\u306e\u8a2d\u8a08<\/h2>\n<p>\u63d0\u6848\u306e\u4fe1\u983c\u6027\u3092\u5de6\u53f3\u3059\u308b\u306e\u304c\u300c\u4e8b\u4f8b\u300d\u3068\u300c\u6839\u62e0\u300d\u3067\u3059\u3002\u63d0\u6848\u66f8\u306e\u4e2d\u3067\u3044\u304b\u306b\u52b9\u679c\u7684\u306a\u4e8b\u4f8b\u3068\u30c7\u30fc\u30bf\u3092\u63d0\u793a\u3067\u304d\u308b\u304b\u304c\u3001\u793e\u5185\u7a1f\u8b70\u3092\u901a\u3059\u8aac\u5f97\u6750\u6599\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"h.alctgph9w9ms\">\u4e8b\u4f8b\u306e\u6570\u5024\u5316\u304c\u4fe1\u983c\u3092\u751f\u3080<\/h3>\n<p>\u63d0\u6848\u306e\u306a\u304b\u3067\u300c\u4ed6\u793e\u3082\u540c\u3058\u3088\u3046\u306a\u65bd\u7b56\u3067\u6210\u679c\u304c\u51fa\u307e\u3057\u305f\u300d\u3068\u8a18\u8f09\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u5b9a\u91cf\u7684\u30c7\u30fc\u30bf\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3068\u8aac\u5f97\u529b\u306f\u534a\u6e1b\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6570\u5024\u3064\u304d\u4e8b\u4f8b\u3092\u633f\u5165\u3059\u308b\u3068\u3001\u8aad\u307f\u624b\uff08\u7279\u306b\u7d4c\u55b6\u5c64\uff09\u306e\u95a2\u5fc3\u3092\u60f9\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>EC\u30b5\u30a4\u30c8\u306e\u56de\u904a\u65bd\u7b56\u3092\u5b9f\u65bd &rarr; \u5e73\u5747\u6ede\u5728\u6642\u9593\u304c32%\u5411\u4e0a\u3057\u3001CVR\u304c1.5\u500d\u306b<\/li>\n<li>SEO\u6226\u7565\u518d\u69cb\u7bc9 &rarr; \u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u304c6\u30f6\u6708\u3067180%\u5897\u52a0\u3001CPC\u306f\u5e73\u574728%\u524a\u6e1b<\/li>\n<li>MA\u5c0e\u5165\u652f\u63f4 &rarr; \u30ea\u30fc\u30c9\u30b9\u30b3\u30a2B\u4ee5\u4e0a\u306e\u5272\u5408\u304c40%&rarr;68%\u3078<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306f\u5b9f\u969b\u306b\u5f53\u793e\u304c\u95a2\u4e0e\u3057\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304b\u3089\u5f97\u3089\u308c\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u63d0\u6848\u66f8\u306b\u8a18\u8f09\u3059\u308b\u969b\u306b\u306f\u300cBefore\/After\u300d\u306e\u5909\u5316\u3068\u3001\u6210\u529f\u306e\u8981\u56e0\uff08\u6539\u5584\u70b9\uff09\u3092\u4f75\u8a18\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h3 id=\"h.15gysosn8c9g\">\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u300c\u7b2c\u4e09\u8005\u8996\u70b9\u300d\u3068\u300c\u696d\u7a2e\u5225\u30bb\u30b0\u30e1\u30f3\u30c8\u300d<\/h3>\n<p>\u3088\u308a\u8aac\u5f97\u529b\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u300c\u81ea\u793e\u304b\u3089\u306e\u4e00\u65b9\u7684\u306a\u6210\u679c\u5831\u544a\u300d\u3067\u306f\u306a\u304f\u3001\u7b2c\u4e09\u8005\u304b\u3089\u306e\u8a55\u4fa1\u3084\u6bd4\u8f03\u53ef\u80fd\u306a\u696d\u7a2e\u5225\u306e\u30c7\u30fc\u30bf\u3082\u6d3b\u7528\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001<\/p>\n<ul>\n<li>\u696d\u754c\u5e73\u5747\u306eCVR\u3068\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u6bd4\u8f03\u30b0\u30e9\u30d5<\/li>\n<li>Google\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30c7\u30fc\u30bf\u3068\u306e\u7167\u5408<\/li>\n<li>\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3088\u308b\u6e80\u8db3\u5ea6\u63a8\u79fb\u306e\u53ef\u8996\u5316<\/li>\n<\/ul>\n<p>\u306a\u3069\u304c\u3042\u308b\u3068\u3001\u63d0\u6848\u306f\u3088\u308a\u300c\u4e8b\u5b9f\u306b\u57fa\u3065\u304f\u6226\u7565\u300d\u3078\u3068\u5909\u5316\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"h.ct6h5g4tcjyl\">\u7d4c\u55b6\u5c64\u306e\u95a2\u5fc3\u3092\u60f9\u304f\u300cROI\u30b9\u30c8\u30fc\u30ea\u30fc\u300d<\/h3>\n<p>\u7d4c\u55b6\u5c64\u306f\u3001\u6210\u679c\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\uff1dROI\u306e\u7b4b\u9053\u3092\u91cd\u8996\u3057\u307e\u3059\u3002\u300c\u65bd\u7b56 &rarr; \u6210\u679c\u300d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u300c\u306a\u305c\u3053\u306e\u65bd\u7b56\u304c\u5fc5\u8981\u304b\uff1f\u300d\u300c\u3069\u306e\u3088\u3046\u306aKPI\u3067\u52b9\u679c\u3092\u6e2c\u308b\u306e\u304b\uff1f\u300d\u3092\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u3057\u3066\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u793e\u5185\u3067\u306e\u5408\u610f\u5f62\u6210\u304c\u9032\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"s5\">\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u8a2d\u8a08\u3068\u77ed&rarr;\u4e2d\u671f\u65bd\u7b56\u306e\u30d0\u30e9\u30f3\u30b9<\/h2>\n<p>\u63d0\u6848\u66f8\u306b\u304a\u3044\u3066\u3001\u77ed\u671f\u65bd\u7b56\u3060\u3051\u3067\u7d42\u308f\u3089\u305a\u3001\u4e2d\u671f\u7684\u306a\u6226\u7565\u3068\u306e\u9023\u52d5\u3092\u63cf\u3044\u305f\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u8a2d\u8a08\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u305d\u306e\u63d0\u6848\u306e\u300c\u5b9f\u73fe\u6027\u300d\u3068\u300c\u6301\u7d9a\u6027\u300d\u3092\u6e2c\u308b\u5927\u304d\u306a\u8a55\u4fa1\u57fa\u6e96\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"h.ca18a4p5mapa\">\u77ed\u671f\u6210\u679c\u306b\u3068\u3089\u308f\u308c\u3059\u304e\u308b\u5371\u967a\u6027<\/h3>\n<p>\u591a\u304f\u306e\u63d0\u6848\u66f8\u304c\u77ed\u671f\u6210\u679c\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u3082\u306e\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u30a2\u30af\u30bb\u30b9\u6570\u30922\u500d\u306b\u300d\u300cSNS\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u30921\u4e07\u4eba\u306b\u300d\u3068\u3044\u3063\u305f\u65bd\u7b56\u306f\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u4f01\u696d\u6210\u9577\u306b\u76f4\u7d50\u3059\u308b\u304b\u3068\u3044\u3046\u3068\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002<\/p>\n<p>Web\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u672c\u8cea\u306f\u300c\u7d99\u7d9a\u7684\u6539\u5584\u300d\u3068\u300c\u6226\u7565\u7684\u6700\u9069\u5316\u300d\u306b\u3042\u308a\u307e\u3059\u3002\u77ed\u671f\u306e\u6570\u5024\u7684\u6210\u679c\u3092\u30b4\u30fc\u30eb\u306b\u8a2d\u5b9a\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u3092\u4e2d\u671f\u306e\u69cb\u9020\u6539\u9769\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u6a4b\u6e21\u3057\u304c\u5fc5\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n<h3 id=\"h.vjo87ghcsgt\">\u30d5\u30a7\u30fc\u30ba\u5206\u3051\u3055\u308c\u305f\u63d0\u6848\u304c\u300c\u5b9f\u884c\u306e\u3057\u3084\u3059\u3055\u300d\u3092\u751f\u3080<\/h3>\n<p>\u5b9f\u969b\u306e\u63d0\u6848\u66f8\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30d5\u30a7\u30fc\u30ba\u5206\u3051\u3057\u3066\u8a18\u8f09\u3059\u308b\u3068\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5074\u3082\u300c\u3053\u306e\u9806\u5e8f\u3067\u5b9f\u884c\u3059\u308c\u3070\u3088\u3044\u300d\u3068\u7d0d\u5f97\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4 id=\"h.jgxd29umr0e8\">\u3010\u77ed\u671f\uff1a1\u301c3\u30f6\u6708\u3011<\/h4>\n<ul>\n<li>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3001\u6d41\u5165\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u3001GA4\u304a\u3088\u3073GSC\u306e\u8a3a\u65ad<\/li>\n<li>\u30da\u30eb\u30bd\u30ca\u518d\u8a2d\u8a08\u3068\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u7b56\u5b9a<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u8a08\u306e\u898b\u76f4\u3057\u3068CTA\u306e\u6700\u9069\u5316<\/li>\n<\/ul>\n<h4 id=\"h.vmuh3hvmklic\">\u3010\u4e2d\u671f\uff1a4\u301c6\u30f6\u6708\u3011<\/h4>\n<ul>\n<li>SEO\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u5b9f\u884c\uff08\u30ab\u30c6\u30b4\u30ea\u518d\u69cb\u6210\u30fb\u5185\u90e8\u30ea\u30f3\u30af\u6700\u9069\u5316\uff09<\/li>\n<li>\u30b5\u30a4\u30c8\u69cb\u6210\u30fb\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u6539\u5584<\/li>\n<li>\u5e83\u544a\u3068\u81ea\u7136\u6d41\u5165\u306e\u30d0\u30e9\u30f3\u30b9\u6700\u9069\u5316<\/li>\n<\/ul>\n<h4 id=\"h.dj9d844mitz8\">\u3010\u9577\u671f\uff1a6\u30f6\u6708\u4ee5\u964d\u3011<\/h4>\n<ul>\n<li>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306eAB\u30c6\u30b9\u30c8\u8a2d\u8a08\u3068PDCA\u30b5\u30a4\u30af\u30eb\u5c0e\u5165<\/li>\n<li>MA\u30c4\u30fc\u30eb\u3084CRM\u3068\u306e\u9023\u643a\u5f37\u5316<\/li>\n<li>\u30a4\u30f3\u30cf\u30a6\u30b9\u904b\u7528\u306e\u5185\u88fd\u652f\u63f4<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306a\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u8a18\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u4eca\u4f55\u3092\u3084\u308b\u304b\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u6b21\u306b\u4f55\u304c\u5f85\u3063\u3066\u3044\u308b\u304b\u300d\u307e\u3067\u53ef\u8996\u5316\u3055\u308c\u3001\u793e\u5185\u5c55\u958b\u3084\u7a1f\u8b70\u30d7\u30ed\u30bb\u30b9\u306b\u3082\u5f37\u304f\u4f5c\u7528\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"h.f57hosk8ltpm\">\u6210\u679c\u5b9f\u611f\u3092\u4fc3\u3059\u300c\u65e9\u671f\u30a4\u30f3\u30d1\u30af\u30c8\u65bd\u7b56\u300d\u306e\u91cd\u8981\u6027<\/h3>\n<p>\u4e2d\u671f\u6226\u7565\u306e\u8a2d\u8a08\u306f\u91cd\u8981\u3067\u3059\u304c\u3001\u521d\u671f\u6bb5\u968e\u3067\u6210\u679c\u3092\u5b9f\u611f\u3067\u304d\u308b\u3088\u3046\u306a\u300c\u30a4\u30f3\u30d1\u30af\u30c8\u65bd\u7b56\u300d\u3092\u4f75\u8a18\u3059\u308b\u3053\u3068\u3082\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6539\u5584\u306f\u5b9f\u884c\u304b\u30891\u30f6\u6708\u4ee5\u5185\u3067\u3082\u76ee\u306b\u898b\u3048\u308b\u6210\u679c\u304c\u51fa\u3084\u3059\u3044\u305f\u3081\u3001\u4fe1\u983c\u3092\u7372\u5f97\u3059\u308b\u3046\u3048\u3067\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30b9\u30de\u30db\u3067\u306e\u30d5\u30a9\u30fc\u30e0\u6539\u5584 &rarr; CVR\u6539\u5584\uff0b20%<\/li>\n<li>\u30da\u30fc\u30b8\u8868\u793a\u901f\u5ea6\u6539\u5584 &rarr; \u76f4\u5e30\u7387\u4f4e\u4e0b\uff0b15%<\/li>\n<li>\u5185\u90e8\u30ea\u30f3\u30af\u518d\u8a2d\u8a08 &rarr; \u691c\u7d22\u9806\u4f4d2\u9031\u9593\u30674\u4f4d&rarr;1\u4f4d\u3078\u4e0a\u6607<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306a\u5373\u52b9\u6027\u306e\u3042\u308b\u65bd\u7b56\u3092\u6700\u521d\u306e3\u30f6\u6708\u306b\u7e54\u308a\u8fbc\u3080\u3053\u3068\u3067\u3001\u7d4c\u55b6\u5c64\u3084\u73fe\u5834\u306e\u300c\u7d0d\u5f97\u5ea6\u300d\u3092\u5927\u5e45\u306b\u9ad8\u3081\u3001\u4e2d\u9577\u671f\u6226\u7565\u3078\u306e\u7d99\u7d9a\u6295\u8cc7\u304c\u53d7\u3051\u5165\u308c\u3089\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"s6\">\u7d44\u7e54\u6a2a\u65ad\u306eDX\u63a8\u9032\u652f\u63f4\u3068\u793e\u5185\u5dfb\u304d\u8fbc\u307f\u65bd\u7b56<\/h2>\n<p>Web\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u6226\u7565\u3092\u63cf\u3044\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u63d0\u6848\u63a1\u7528\u5f8c\u306b\u5f85\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u73fe\u5834\u3092\u3069\u3046\u52d5\u304b\u3057\u3001\u7d44\u7e54\u6a2a\u65ad\u3067DX\u3092\u3069\u3046\u9032\u3081\u3066\u3044\u304f\u304b\u3068\u3044\u3046\u73fe\u5b9f\u7684\u306a\u8ab2\u984c\u3067\u3059\u3002<\/p>\n<h3 id=\"h.thtu6tp8n3z7\">\u7d44\u7e54\u5185\u306e\u58c1\u3092\u8d8a\u3048\u308b\u300c\u5dfb\u304d\u8fbc\u307f\u529b\u300d<\/h3>\n<p>\u5b9f\u52d9\u30ec\u30d9\u30eb\u3067Web\u6539\u5584\u3092\u5b9f\u884c\u3059\u308b\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7d44\u7e54\u9593\u306e\u58c1\u306b\u76f4\u9762\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u90e8\u9580\u306eKPI\u304c\u9023\u52d5\u3057\u3066\u3044\u306a\u3044<\/li>\n<li>\u5236\u4f5c\u4f1a\u793e\u3068\u793e\u5185IT\u90e8\u9580\u3068\u306e\u9023\u643a\u4e0d\u8db3<\/li>\n<li>\u7d4c\u55b6\u5c64\u3068\u73fe\u5834\u306e\u6e29\u5ea6\u5dee<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u3001\u5358\u306b\u300c\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308c\u3070\u3044\u3044\u300d\u300c\u65bd\u7b56\u3092\u3084\u308c\u3070\u3044\u3044\u300d\u3068\u3044\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3046\u307e\u304f\u3044\u304d\u307e\u305b\u3093\u3002\u63d0\u6848\u66f8\u306b\u304a\u3044\u3066\u306f\u3001\u300c\u3069\u306e\u3088\u3046\u306b\u793e\u5185\u3092\u5dfb\u304d\u8fbc\u3080\u304b\u300d\u300c\u8ab0\u304c\u8cac\u4efb\u3092\u6301\u3063\u3066\u9032\u3081\u308b\u306e\u304b\u300d\u3092\u660e\u793a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"h.vgysaoabafh\">\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u578b\u652f\u63f4\u306e\u6709\u52b9\u6027<\/h3>\n<p>\u5f53\u793e\u304c\u591a\u6570\u5c0e\u5165\u3057\u3066\u3044\u308b\u306e\u304c\u3001\u63d0\u6848\u63a1\u7528\u5f8c\u306b\u5b9f\u65bd\u3059\u308b\u300c\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u578b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30c1\u30fc\u30e0\u306b\u5404\u90e8\u9580\u304b\u3089\u4ee3\u8868\u8005\u3092\u96c6\u3081\u3001<\/p>\n<ul>\n<li>\u30da\u30eb\u30bd\u30ca\u3092\u90e8\u9580\u3054\u3068\u306b\u63cf\u304f<\/li>\n<li>\u73fe\u72b6\u8ab2\u984c\u3068\u696d\u52d9\u30d5\u30ed\u30fc\u3092\u8996\u899a\u5316\u3059\u308b<\/li>\n<li>KPI\u3068\u696d\u52d9\u6307\u6a19\u306e\u5dee\u7570\u3092\u8a8d\u8b58\u3059\u308b<\/li>\n<\/ul>\n<p>\u3068\u3044\u3063\u305f\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u3066\u3001\u90e8\u9580\u6a2a\u65ad\u306e\u5171\u901a\u7406\u89e3\u3092\u5f62\u6210\u3059\u308b\u5834\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u300c\u65bd\u7b56\u304c\u793e\u5185\u306b\u5b9a\u7740\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u3088\u304f\u3042\u308b\u554f\u984c\u3092\u56de\u907f\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"h.56hu7ljuu1wm\">\u63a8\u9032\u4f53\u5236\u56f3\u3068\u5f79\u5272\u5b9a\u7fa9\u306e\u8a18\u8f09<\/h3>\n<p>\u63d0\u6848\u66f8\u306e\u4e2d\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u300c\u63a8\u9032\u4f53\u5236\u56f3\u300d\u300c\u5f79\u5272\u5206\u62c5\u8868\u300d\u3092\u542b\u3081\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u7d4c\u55b6\u5c64\uff1a\u65b9\u91dd\u627f\u8a8d\u3068\u9032\u6357\u30ec\u30d3\u30e5\u30fc<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1aKPI\u7b56\u5b9a\u30fb\u65bd\u7b56\u8a2d\u8a08<\/li>\n<li>\u55b6\u696d\uff1a\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\u30fbMA\u6d3b\u7528<\/li>\n<li>\u5236\u4f5c\u90e8\u9580\uff1a\u30b5\u30a4\u30c8\u66f4\u65b0\u30fbUX\u8a2d\u8a08<\/li>\n<\/ul>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u300c\u8ab0\u304c\u4f55\u3092\u3059\u308b\u304b\u300d\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u793e\u5185\u7a1f\u8b70\u3092\u901a\u3059\u6750\u6599\u3068\u3057\u3066\u3082\u4f7f\u3048\u308b\u63d0\u6848\u66f8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"s7\">\u63d0\u6848\u66f8\u306e\u8a2d\u8a08\u30dd\u30a4\u30f3\u30c8\u3068\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/h2>\n<p>\u63d0\u6848\u5185\u5bb9\u304c\u3069\u308c\u3060\u3051\u512a\u308c\u3066\u3044\u3066\u3082\u3001\u63d0\u6848\u66f8\u305d\u306e\u3082\u306e\u306e\u69cb\u6210\u3084\u898b\u305b\u65b9\u304c\u4e0d\u5341\u5206\u3067\u3042\u308c\u3070\u3001\u76f8\u624b\u306b\u6b63\u3057\u304f\u4f1d\u308f\u308a\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u3001\u8aad\u307f\u624b\u306e\u7406\u89e3\u3068\u5171\u611f\u3092\u5f97\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u3001\u63d0\u6848\u66f8\u306e\u8a2d\u8a08\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"h.eh0icfzsghi\">\u8aad\u307f\u3084\u3059\u304f\u3001\u69cb\u9020\u7684\u306b\u6574\u7406\u3055\u308c\u305f\u60c5\u5831\u8a2d\u8a08<\/h3>\n<p>\u307e\u305a\u91cd\u8981\u306a\u306e\u306f\u3001\u69cb\u9020\u304c\u660e\u78ba\u3067\u8ad6\u7406\u304c\u901a\u3063\u3066\u3044\u308b\u63d0\u6848\u66f8\u3067\u3042\u308b\u3053\u3068\u3067\u3059\u3002\u7279\u306b\u8907\u6570\u4eba\u3067\u8aad\u307f\u8fbc\u3080\u3053\u3068\u304c\u60f3\u5b9a\u3055\u308c\u308b\u63d0\u6848\u66f8\u3067\u306f\u3001\u300c\u8ab0\u304c\u8aad\u3093\u3067\u3082\u540c\u3058\u7406\u89e3\u304c\u3067\u304d\u308b\u3053\u3068\u300d\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u76ee\u7684\u306e\u660e\u8a18\uff08\u8ab2\u984c\u8a2d\u5b9a\u3068\u80cc\u666f\uff09<\/li>\n<li>\u63d0\u6848\u306e\u5168\u4f53\u50cf\uff08\u6982\u5ff5\u56f3\u3084\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\uff09<\/li>\n<li>\u65bd\u7b56\u3054\u3068\u306e\u76ee\u7684\u30fb\u5185\u5bb9\u30fb\u671f\u5f85\u52b9\u679c<\/li>\n<li>\u5b9f\u884c\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3068\u4f53\u5236\u56f3<\/li>\n<li>\u8cbb\u7528\u69cb\u6210\u3068\u30ea\u30b9\u30af\u5bfe\u7b56<\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u3070\u30016W2H\uff08When\uff0fWhere\uff0fWho\uff0fWhat\uff0fWhy\uff0fWhom\uff0fHow\uff0fHow much\uff09&nbsp;\u3092\u30d9\u30fc\u30b9\u306b\u69cb\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u63d0\u6848\u306e\u7db2\u7f85\u6027\u3068\u660e\u78ba\u6027\u304c\u4e00\u6c17\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"h.8z62ilul9lun\">\u56f3\u89e3\u3084\u30d3\u30b8\u30e5\u30a2\u30eb\u8981\u7d20\u3067\u8aac\u5f97\u529b\u3092\u5f37\u5316<\/h3>\n<p>\u6587\u7ae0\u3060\u3051\u306e\u63d0\u6848\u66f8\u306f\u3001\u3069\u308c\u3060\u3051\u5185\u5bb9\u304c\u826f\u304f\u3066\u3082\u300c\u8aad\u307f\u75b2\u308c\u300d\u3084\u300c\u7406\u89e3\u3057\u3065\u3089\u3055\u300d\u3092\u62db\u304d\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u6982\u5ff5\u56f3\u30fb\u30de\u30c8\u30ea\u30af\u30b9\u56f3\u30fb\u6570\u5024\u30b0\u30e9\u30d5\u30fbBefore\/After\u56f3\u306a\u3069\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u8981\u7d20\u3092\u52b9\u679c\u7684\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u76f4\u611f\u7684\u306a\u7406\u89e3\u304c\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001Web\u6226\u7565\u5168\u4f53\u50cf\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u90e8\u9580\u9593\u306e\u95a2\u4fc2\u6027\u3084\u65bd\u7b56\u306e\u6d41\u308c\u3092\u8aac\u660e\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/p>\n<p>[\u5e02\u5834\u8abf\u67fb]<\/p>\n<p>&nbsp;&darr;<\/p>\n<p>[\u8ab2\u984c\u62bd\u51fa] &rarr; [\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08] &rarr; [\u6226\u7565\u8a2d\u8a08] &rarr; [\u65bd\u7b56\u5b9f\u884c]<\/p>\n<p>&nbsp;&darr;<\/p>\n<p>[KPI\u8a2d\u8a08\u30fb\u6539\u5584PDCA]<\/p>\n<\/p>\n<p>\u307e\u305f\u3001\u30b3\u30b9\u30c8\u3084ROI\u306e\u30b0\u30e9\u30d5\u8868\u793a\u3082\u6709\u52b9\u3067\u3059\u3002\u7d4c\u55b6\u5c64\u306f\u300c\u3053\u306e\u8cbb\u7528\u3067\u3069\u308c\u3060\u3051\u56de\u53ce\u3067\u304d\u308b\u304b\uff1f\u300d\u3068\u3044\u3046\u8996\u70b9\u3067\u63d0\u6848\u3092\u898b\u307e\u3059\u3002\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u56f3\u89e3\u306f\u3001\u5b9a\u91cf\u7684\u306b\u5224\u65ad\u3057\u3084\u3059\u3044\u91cd\u8981\u8cc7\u6599\u3067\u3059\u3002<\/p>\n<h3 id=\"h.5uibnzgtqva5\">\u30ca\u30e9\u30c6\u30a3\u30d6\uff08\u8a9e\u308a\u53e3\uff09\u3068\u30ed\u30b8\u30c3\u30af\u306e\u878d\u5408<\/h3>\n<p>Web\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u63d0\u6848\u66f8\u3067\u3042\u308a\u304c\u3061\u306a\u5931\u6557\u306f\u3001\u300c\u8ad6\u7406\u306f\u3042\u308b\u304c\u8aad\u307f\u624b\u306e\u5171\u611f\u304c\u5f97\u3089\u308c\u306a\u3044\u300d\u3053\u3068\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u3092\u6301\u305f\u305b\u305f\u30ca\u30e9\u30c6\u30a3\u30d6\u306a\u69cb\u6210\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\uff1a<\/p>\n<ul>\n<li>\u5fa1\u793e\u306e\u73fe\u72b6\u3092\u5ba2\u89b3\u7684\u306b\u6574\u7406\u3057\u305f\u300c\u8ab2\u984c\u306e\u7269\u8a9e\u300d<\/li>\n<li>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u9055\u3044\u3092\u63cf\u304f\u300c\u4eee\u60f3\u30b7\u30ca\u30ea\u30aa\u300d<\/li>\n<li>\u5c06\u6765\u7684\u306b\u5230\u9054\u3059\u3079\u304d\u59ff\u3092\u63cf\u3044\u305f\u300c\u672a\u6765\u306e\u5c55\u671b\u300d<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f\u8a9e\u308a\u53e3\u3092\u76db\u308a\u8fbc\u3080\u3053\u3068\u3067\u3001\u5358\u306a\u308b\u8cc7\u6599\u3067\u306f\u306a\u304f\u300c\u5171\u611f\u3092\u547c\u3076\u63d0\u6848\u300d\u3078\u3068\u9032\u5316\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u8aad\u307f\u624b\u304c\u793e\u5185\u3067\u30d7\u30ec\u30bc\u30f3\u3059\u308b\u969b\u306b\u3082\u4f7f\u3044\u3084\u3059\u304f\u306a\u308a\u3001\u63d0\u6848\u306e\u63a1\u7528\u78ba\u7387\u304c\u98db\u8e8d\u7684\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"s8\">\u63d0\u6848\u63a1\u7528\u5f8c\u301c\u6210\u679c\u30d5\u30a9\u30ed\u30fc\u307e\u3067\u306e\u9032\u884c\u8a2d\u8a08<\/h2>\n<p>\u63d0\u6848\u66f8\u306e\u672c\u8cea\u7684\u306a\u76ee\u7684\u306f\u3001\u300c\u63a1\u7528\u3055\u308c\u308b\u3053\u3068\u300d\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u63d0\u6848\u304c\u73fe\u5834\u3067\u78ba\u5b9f\u306b\u5b9f\u884c\u3055\u308c\u3001\u6210\u679c\u306b\u7d50\u3073\u3064\u304f\u304b\u3069\u3046\u304b\u304c\u6700\u3082\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u63d0\u6848\u63a1\u7528\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u8a2d\u8a08\u3082\u542b\u3081\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n<h3 id=\"h.us7lt1pqjg92\">\u63d0\u6848\uff1d\u30b9\u30bf\u30fc\u30c8\u5730\u70b9\u3068\u4f4d\u7f6e\u3065\u3051\u308b<\/h3>\n<p>\u591a\u304f\u306e\u63d0\u6848\u66f8\u304c\u300c\u6210\u679c\u3092\u51fa\u3059\u306b\u306f\u3053\u306e\u65bd\u7b56\u304c\u5fc5\u8981\u3067\u3059\u300d\u3067\u7d42\u308f\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u65bd\u7b56\u304c\u300c\u5b9f\u969b\u306b\u5b9f\u884c\u3055\u308c\u3001\u52b9\u679c\u6e2c\u5b9a\u3055\u308c\u3001\u6539\u5584\u3055\u308c\u308b\u3053\u3068\u300d\u307e\u3067\u8a2d\u8a08\u3057\u306a\u3051\u308c\u3070\u3001\u7d50\u679c\u306b\u306f\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u300c\u5b9f\u884c\u30fb\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u4f53\u5236\u306e\u63d0\u793a\u300d\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u6708\u6b21\u30ec\u30d3\u30e5\u30fc\u4f1a\u8b70\u306e\u958b\u50ac\u63d0\u6848\uff08KPI\u5171\u6709\u30fb\u554f\u984c\u62bd\u51fa\uff09<\/li>\n<li>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306e\u8a2d\u5b9a\u652f\u63f4\uff08GA4\u30fbGTM\uff09<\/li>\n<li>MA\u3084CRM\u306e\u904b\u7528\u652f\u63f4\uff08HubSpot, Salesforce \u306a\u3069\uff09<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u63d0\u6848\u5f8c\u306e\u4f34\u8d70\u4f53\u5236\u304c\u660e\u8a18\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5074\u306e\u5b89\u5fc3\u611f\u304c\u683c\u6bb5\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"h.gte33jcys9pe\">\u6210\u679c\u5b9a\u7740\u306e\u305f\u3081\u306ePDCA\u8a2d\u8a08<\/h3>\n<p>Web\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u63d0\u6848\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u306b\u306f\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u5fc5\u9808\u3067\u3059\u3002\u63d0\u6848\u66f8\u3067\u306f\u3001\u300c\u521d\u56de\u65bd\u7b56&rarr;\u52b9\u679c\u691c\u8a3c&rarr;\u6539\u5584\u65bd\u7b56\u300d\u3068\u3044\u3046PDCA\u30b5\u30a4\u30af\u30eb\u306e\u8a2d\u8a08\u3082\u3042\u308f\u305b\u3066\u63d0\u793a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30d5\u30a9\u30ed\u30fc\u4f53\u5236\u3092\u8a18\u8f09\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<ol start=\"1\">\n<li>\u3010\u521d\u671f3\u30f6\u6708\u3011\uff1a\u65bd\u7b56\u5b9f\u884c\u3068\u6210\u679c\u30c7\u30fc\u30bf\u53d6\u5f97<\/li>\n<li>\u3010\u4e2d\u671f3\u30f6\u6708\u3011\uff1aCV\u3084UU\u306b\u57fa\u3065\u3044\u305f\u6539\u5584\u65bd\u7b56\u5b9f\u65bd<\/li>\n<li>\u30106\u30f6\u6708\u76ee\u3011\uff1a\u7dcf\u62ec\u30ec\u30d3\u30e5\u30fc\u3068\u6226\u7565\u898b\u76f4\u3057<\/li>\n<\/ol>\n<p>\u3053\u306e\u3088\u3046\u306b\u6bb5\u968e\u7684\u306b\u5b9a\u70b9\u89b3\u6e2c\u30dd\u30a4\u30f3\u30c8\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u63d0\u6848\u306e\u300c\u78ba\u5b9f\u6027\u300d\u3068\u300c\u7d99\u7d9a\u6027\u300d\u304c\u62c5\u4fdd\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3 id=\"h.u0q9ndxdj1ri\">KPI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3084\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u4f53\u5236<\/h3>\n<p>\u3055\u3089\u306b\u4e00\u6b69\u8e0f\u307f\u8fbc\u3093\u3060\u652f\u63f4\u3068\u3057\u3066\u3001\u300cKPI\u306e\u53ef\u8996\u5316\u300d\u3068\u300c\u30ec\u30dd\u30fc\u30c8\u652f\u63f4\u300d\u3092\u542b\u3080\u63d0\u6848\u304c\u7406\u60f3\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u652f\u63f4\u304c\u8a55\u4fa1\u3055\u308c\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n<ul>\n<li>Google Data Studio\u306a\u3069\u306b\u3088\u308b\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u69cb\u7bc9<\/li>\n<li>\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\uff08\u8ab2\u984c\u3001\u6570\u5024\u306e\u63a8\u79fb\u3001\u6539\u5584\u65bd\u7b56\u6848\uff09<\/li>\n<li>\u793e\u5185\u5411\u3051\u6210\u679c\u5831\u544a\u30d7\u30ec\u30bc\u30f3\u652f\u63f4\uff08\u30b9\u30e9\u30a4\u30c9\u4f5c\u6210\uff09<\/li>\n<\/ul>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u793e\u5185\u7a1f\u8b70\u3084\u7d4c\u55b6\u5831\u544a\u306e\u5834\u3067\u63d0\u6848\u6210\u679c\u304c\u300c\u898b\u3048\u308b\u5316\u300d\u3055\u308c\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u7d99\u7d9a\u6295\u8cc7\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"s9\">\u307e\u3068\u3081<\/h2>\n<p>\u3053\u3053\u307e\u3067\u3001Web\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u63d0\u6848\u66f8\u306b\u76db\u308a\u8fbc\u3080\u3079\u304d\u8996\u70b9\u3084\u69cb\u6210\u8981\u7d20\u3001\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d1\u30af\u30c8\u3068\u306e\u7d50\u3073\u3064\u3051\u65b9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u6539\u3081\u3066\u30dd\u30a4\u30f3\u30c8\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u6210\u529f\u3059\u308bWeb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u63d0\u6848\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8996\u70b9\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<ul>\n<li>\u7d4c\u55b6\u8996\u70b9\u306b\u7acb\u3063\u305f\u8ab2\u984c\u8a2d\u5b9a\u3068\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u63d0\u793a<\/li>\n<li>\u77ed\u671f\u30fb\u4e2d\u671f\u306e\u65bd\u7b56\u3092\u6bb5\u968e\u7684\u306b\u8a2d\u8a08\u3057\u305f\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u69cb\u6210<\/li>\n<li>\u90e8\u9580\u6a2a\u65ad\u3067DX\u3092\u63a8\u9032\u3059\u308b\u5dfb\u304d\u8fbc\u307f\u65b9\u3068\u4f53\u5236\u8a2d\u8a08<\/li>\n<li>\u8aac\u5f97\u529b\u3092\u5897\u3059\u5b9a\u91cf\u7684\u306a\u5b9f\u7e3e\u30c7\u30fc\u30bf\u3068\u7b2c\u4e09\u8005\u8996\u70b9\u306e\u6d3b\u7528<\/li>\n<li>\u8aad\u307f\u3084\u3059\u304f\u3001\u8ad6\u7406\u3068\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u3092\u517c\u306d\u5099\u3048\u305f\u63d0\u6848\u66f8\u69cb\u6210<\/li>\n<li>\u5b9f\u884c\u3068\u6539\u5584\u3092\u524d\u63d0\u3068\u3057\u305f\u30d5\u30a9\u30ed\u30fc\u30fb\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u8a2d\u8a08<\/li>\n<\/ul>\n<p>Web\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u5426\u306f\u3001\u63d0\u6848\u30d5\u30a7\u30fc\u30ba\u30678\u5272\u304c\u6c7a\u307e\u308b\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3082\u3057\u73fe\u5728\u3001\u8907\u6570\u793e\u304b\u3089\u306e\u63d0\u6848\u3092\u6bd4\u8f03\u3057\u3066\u3044\u308b\u6bb5\u968e\u3067\u3042\u308c\u3070\u3001\u4e0a\u8a18\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u53c2\u8003\u306b\u3057\u3066\u300c\u672c\u5f53\u306b\u6210\u679c\u3092\u51fa\u305b\u308b\u63d0\u6848\u300d\u304b\u3069\u3046\u304b\u3092\u898b\u6975\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u672a\u6765\u306e\u6210\u679c\u3092\u6c7a\u3081\u308b\u306e\u306f\u3001\u4eca\u3001\u3069\u306e\u63d0\u6848\u3092\u9078\u3076\u304b\u3067\u3059\u3002<\/p>\n<div class=\"fullsizeInContentContact\">\n  <a href=\"\/contact\/\">\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u5236\u4f5c\u306e\u76f8\u8ac7\u3092\u3057\u3066\u307f\u308b\uff08\u7121\u6599\uff09<\/a><\/p>\n<p class=\"fullsizeInContentContactTel\">03\u20116773\u20115445<\/p>\n<p class=\"fullsizeInContentContactTime\">\u53d7\u4ed8\u6642\u9593 \u5e73\u65e5 10:00\u301c18:00<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u76ee\u6b21 \u306f\u3058\u3081\u306b\uff1aWeb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u63d0\u6848\u306e\u91cd\u8981\u6027\u3068\u672c\u8a18\u4e8b\u306e\u8996\u70b9 \u6226\u7565\u7684\u63d0\u6848\u304c\u4f01\u696d\u306b\u4e0e\u3048\u308b\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d1\u30af\u30c8\u3068\u306f \u63d0\u6848\u66f8\u306b\u76db\u308a\u8fbc\u3080\u3079\u304dDX\uff0f\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u306e\u8981\u7d20 \u8aac\u5f97\u529b\u3092\u9ad8\u3081\u308b\u4e8b\u4f8b\u63d0\u793a\u3068\u6839\u62e0\u306e\u8a2d\u8a08 \u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u8a2d\u8a08\u3068\u77ed&#038;r [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":3558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.climarks.com\/insight\/wp-json\/wp\/v2\/posts\/3531"}],"collection":[{"href":"https:\/\/www.climarks.com\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.climarks.com\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.climarks.com\/insight\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.climarks.com\/insight\/wp-json\/wp\/v2\/comments?post=3531"}],"version-history":[{"count":2,"href":"https:\/\/www.climarks.com\/insight\/wp-json\/wp\/v2\/posts\/3531\/revisions"}],"predecessor-version":[{"id":3547,"href":"https:\/\/www.climarks.com\/insight\/wp-json\/wp\/v2\/posts\/3531\/revisions\/3547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.climarks.com\/insight\/wp-json\/wp\/v2\/media\/3558"}],"wp:attachment":[{"href":"https:\/\/www.climarks.com\/insight\/wp-json\/wp\/v2\/media?parent=3531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.climarks.com\/insight\/wp-json\/wp\/v2\/categories?post=3531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.climarks.com\/insight\/wp-json\/wp\/v2\/tags?post=3531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}