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Marketo Engage\u3084SATORI\u306a\u3069\u3067\u3059\u3002<\/p>\n<h3>2-4.Web\u63a5\u5ba2\u30c4\u30fc\u30eb<\/h3>\n<p>Web\u63a5\u5ba2\u30c4\u30fc\u30eb\u3068\u306f\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3084\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u306a\u3069\u306b\u3088\u3063\u3066\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u60c5\u5831\u63d0\u4f9b\u3092\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002Web\u63a5\u5ba2\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306a\u3069\u306e\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u7bc0\u7d04\u3067\u304d\u308b\u3068\u3068\u3082\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u5f85\u305f\u305b\u308b\u3053\u3068\u306a\u304f\u8981\u671b\u3092\u6e80\u305f\u305b\u308b\u306a\u3069\u5229\u4fbf\u6027\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306e\u7528\u9014\u306f\u6b21\u306e2\u30d1\u30bf\u30fc\u30f3\u3067\u3059\u3002<\/p>\n<ul>\n<li><b>CS\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\uff09\u7528\uff1a\u300c\u3088\u304f\u3042\u308b\u8cea\u554f\u300d\u306a\u3069\u306e\u60c5\u5831\u691c\u7d22\u3001\u30af\u30ec\u30fc\u30e0\u5bfe\u5fdc\u5411\u3051<\/b><\/li>\n<li><b>CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u7528\uff1a\u4f1a\u54e1\u767b\u9332\u3084\u8cfc\u5165\u3092\u4fc3\u3059<\/b><\/li>\n<\/ul>\n<p>\u4e3b\u306aWeb\u63a5\u5ba2\u30c4\u30fc\u30eb\u306b\u306f\u5f8c\u8ff0\u3059\u308bChat Plus\u3084KARTE\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>2-5.A\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb<\/h3>\n<p>A\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u306eA\/B\u30c6\u30b9\u30c8\u3092\u3057\u3066\u3001\u7d50\u679c\u306e\u6bd4\u8f03\u306a\u3069\u304c\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3061\u306a\u307f\u306bA\/B\u30c6\u30b9\u30c8\u3068\u306f\u3001\u6bd4\u8f03\u5bfe\u8c61\u3068\u3057\u3066\u8907\u6570\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u7528\u610f\u3057\u305f\u3046\u3048\u3067\u540c\u3058\u6761\u4ef6\u306e\u4e0b\u3067\u30c6\u30b9\u30c8\u3057\u3001\u30af\u30ea\u30c3\u30af\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u6307\u6a19\u306b\u5f93\u3063\u3066\u512a\u52a3\u3092\u5224\u5b9a\u3059\u308b\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002\u4e3b\u306aA\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u306f\u5f8c\u8ff0\u3059\u308bGoogle\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba\u3084Optimizely X\u306a\u3069\u3067\u3059\u3002<\/p>\n<h2 id=\"s3\">3.Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb17\u9078<\/h2>\n<p>\u3053\u3053\u3067\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u308b\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb17\u9078\u3092\u53d6\u308a\u4e0a\u3052\u3001\u6b21\u306e\u7a2e\u985e\u5225\u306b\u4e3b\u306a\u6a5f\u80fd\u3084\u7279\u5fb4\u3001\u6d3b\u7528\u30b7\u30fc\u30f3\u306a\u3069\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><b>\u7dcf\u5408\u30c4\u30fc\u30eb<\/b><\/li>\n<li><b>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30fb\u81ea\u793e\u30b5\u30a4\u30c8\u5206\u6790\u30c4\u30fc\u30eb<\/b><\/li>\n<li><b>SEO\u30c4\u30fc\u30eb<\/b><\/li>\n<li><b>\u7af6\u5408\u8abf\u67fb\u30c4\u30fc\u30eb<\/b><\/li>\n<li><b>CRM\/MA\u30c4\u30fc\u30eb<\/b><\/li>\n<li><b>Web\u63a5\u5ba2\u30c4\u30fc\u30eb<\/b><\/li>\n<li><b>A\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb<\/b><\/li>\n<\/ul>\n<h3>3-1.\u7dcf\u5408\u30c4\u30fc\u30eb<\/h3>\n<p>\u7dcf\u5408\u30c4\u30fc\u30eb\u3068\u306f\u591a\u304f\u306e\u6a5f\u80fd\u3092\u4f75\u305b\u6301\u3064\u7dcf\u5408\u7684\u306a\u30c4\u30fc\u30eb\u3092\u3044\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u4e3b\u306a\u7dcf\u5408\u30c4\u30fc\u30eb3\u3064\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h4>3-1-1.Mieruca<\/h4>\n<p>Mieruca\uff08\u30df\u30a8\u30eb\u30ab\uff09\u306f\u6771\u4eac\u90fd\u306b\u672c\u793e\u3092\u7f6e\u304f\u682a\u5f0f\u4f1a\u793eFaber Company\uff08\u30d5\u30a1\u30d9\u30eb\u30ab\u30f3\u30d1\u30cb\u30fc\uff09\u304c\u63d0\u4f9b\u3059\u308b\u7dcf\u5408\u30c4\u30fc\u30eb\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306eSEO\u306b\u304a\u3051\u308b\u8ab2\u984c\u767a\u898b\u3084\u6539\u5584\u65bd\u7b56\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u53ef\u8996\u5316\u3068\u3044\u3063\u305f\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002IT review Grid Award 2022 Summer\u306e\u300cSEO\u30c4\u30fc\u30eb\u300d\u300c\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30fb\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u300d\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u300d\u30ab\u30c6\u30b4\u30ea\u3067Leader\u8cde\u3092\u53d7\u8cde\u3057\u3066\u3044\u308b\u306a\u3069\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u30fb\u8a8d\u77e5\u5ea6\u304c\u9ad8\u3044\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<h4>3-1-2.ferret One<\/h4>\n<p>ferret One\u306f\u6771\u4eac\u306b\u672c\u793e\u3092\u7f6e\u304f\u682a\u5f0f\u4f1a\u793e\u30d9\u30fc\u30b7\u30c3\u30af\u63d0\u4f9b\u306e\u7dcf\u5408\u30c4\u30fc\u30eb\u3067\u3059\u3002ASPIC IoT\u30fbAI\u30fb\u30af\u30e9\u30a6\u30c9\u30a2\u30ef\u30fc\u30c9\u53d7\u8cde\u3057\u3066\u304a\u308a\u30011,000\u793e\u3092\u8d85\u3048\u308b\u4f01\u696d\u304c\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002ferret One\u306e\u4e3b\u306a\u6a5f\u80fd\u306fCMS\u3092\u4f7f\u3063\u305fWeb\u30b5\u30a4\u30c8\u5236\u4f5c\u30fb\u66f4\u65b0\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u30fb\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3001\u554f\u3044\u5408\u308f\u305b\u30fb\u7533\u3057\u8fbc\u307f\u7ba1\u7406\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30fbSEO\u9806\u4f4d\u30c1\u30a7\u30c3\u30af\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3068\u3044\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306a\u3069\u3067\u3059\u3002<\/p>\n<h4>3-1-3.Adobe Analytics<\/h4>\n<p>\u65e5\u672c\u56fd\u5185\u5916\u3067\u591a\u6570\u306e\u4f01\u696d\u304c\u5229\u7528\u3057\u3066\u3044\u308bAdobe Analytics\u306f\u30a2\u30e1\u30ea\u30ab\u306b\u672c\u793e\u3092\u7f6e\u304fAdobe\u793e\u304c\u63d0\u4f9b\u3059\u308b\u7dcf\u5408\u30c4\u30fc\u30eb\u3067\u3059\u3002Adobe\u793e\u306f\u30a2\u30e1\u30ea\u30ab\u306e\u30ea\u30b5\u30fc\u30c1\u4f01\u696dForrester Research\u306b\u3088\u308b\u9867\u5ba2\u5206\u6790\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5206\u91ce\u306e\u30d9\u30f3\u30c0\u30fc\u8a55\u4fa1\u3067\u300c\u30ea\u30fc\u30c0\u30fc\u300d\u3068\u8a55\u4fa1\u3055\u308c\u3066\u3044\u307e\u3059\u3002Adobe Analytics\u306fWeb\u5206\u6790\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3001\u9867\u5ba2\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u30c7\u30b8\u30bf\u30eb\u5206\u6790\u306b\u5bfe\u5fdc\u3057\u3066\u304a\u308a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u591a\u9762\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u9867\u5ba2\u7406\u89e3\u306e\u4fc3\u9032\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>3-2.\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30fb\u81ea\u793e\u30b5\u30a4\u30c8\u5206\u6790\u30c4\u30fc\u30eb<\/h3>\n<p>\u3053\u3053\u3067\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u6539\u5584\u306e\u305f\u3081\u306b\u30a2\u30af\u30bb\u30b9\u6570\u3084\u8868\u793a\u901f\u5ea6\u3001\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u89e3\u6790\u306a\u3069\u304c\u3067\u304d\u308b\u30c4\u30fc\u30eb\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>3-2-1.Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff0f\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb<\/h4>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306fGoogle\u304c\u7121\u6599\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001Web\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u6d41\u5165\u5143\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306a\u3069\u306e\u8a73\u7d30\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306fWeb\u30b5\u30a4\u30c8\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u3042\u308bGoogle\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3068\u4f75\u7528\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u73fe\u5728\u4f7f\u308f\u308c\u3066\u3044\u308bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306f2023\u5e747\u67081\u65e5\u306b\u8a08\u6e2c\u505c\u6b62\u306b\u306a\u308b\u305f\u3081\u3001\u305d\u308c\u307e\u3067\u306b2020\u5e7410\u6708\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u65b0\u30b5\u30fc\u30d3\u30b9\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94(GA4)\u306b\u79fb\u884c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>3-2-2.PageSpeed Insights<\/h4>\n<p>PageSpeed Insights \u306fGoogle\u304b\u3089\u7121\u6599\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u30b5\u30a4\u30c8\u901f\u5ea6\u8a08\u6e2c\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30b5\u30a4\u30c8\u306e\u8868\u793a\u901f\u5ea6\u304c\u9045\u3044\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u76f4\u5e30\u7387\u4e0a\u6607\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u901f\u5ea6\u8a08\u6e2c\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u6539\u5584\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002PageSpeed Insights\u306b\u901f\u5ea6\u8a08\u6e2c\u3057\u305f\u3044\u30b5\u30a4\u30c8\u306eURL\u3092\u5165\u529b\u3059\u308b\u3060\u3051\u3067\u3001\u30c7\u30d0\u30a4\u30b9\u5225\u306e\u8868\u793a\u901f\u5ea6\u306a\u3069\u306e\u8a08\u6e2c\u5024\u3084\u30b9\u30b3\u30a2\u3001\u6539\u5584\u70b9\u306a\u3069\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<h4>3-2-3.User Insight<\/h4>\n<p>User Insight \u306f\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u5206\u6790\u3084\u691c\u7d22\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306e\u6574\u7406\u304c\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u300212\u7a2e\u985e\u306e\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306b\u3088\u308a\u3001Web\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u3067\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u3001\u3069\u3053\u3067\u96e2\u8131\u3057\u305f\u304b\u3068\u3044\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u53ef\u8996\u5316\u304c\u3067\u304d\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30da\u30fc\u30b8\u306e\u76ee\u7684\u5225\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u9805\u76ee\u304c20\u7a2e\u985e\u4ee5\u4e0a\u3042\u308b\u305f\u3081\u3001CV\u306b\u81f3\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3068\u81f3\u3089\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u6bd4\u8f03\u3057\u3084\u3059\u304f\u3001\u6539\u5584\u7b56\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>3-3.SEO\u30c4\u30fc\u30eb<\/h3>\n<p>\u3053\u3053\u3067\u306f\u3001SEO\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6b21\u306e3\u3064\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><b>Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc<\/b><\/li>\n<li><b>\u30e9\u30c3\u30b3\u30c4\u30fc\u30eb\u30ba<\/b><\/li>\n<li><b>Google\u30c8\u30ec\u30f3\u30c9<\/b><\/li>\n<\/ul>\n<h4>3-3-1.Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc<\/h4>\n<p>Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6708\u9593\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u95a2\u9023\u8a9e\u3068\u3057\u3066\u691c\u7d22\u3055\u308c\u3084\u3059\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3069\u3092\u62bd\u51fa\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3001SEO\u65bd\u7b56\u306b\u304a\u3051\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u7121\u6599\u3067\u3082\u4f7f\u7528\u3067\u304d\u307e\u3059\u304c\u3001\u6709\u6599\u7248\u306f\u3055\u3089\u306b\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u5f97\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u5f8c\u8ff0\u3059\u308bGoogle\u30c8\u30ec\u30f3\u30c9\u3068\u4f75\u305b\u3066\u4f7f\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u9700\u8981\u306e\u63a8\u79fb\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h4>3-3-2.\u30e9\u30c3\u30b3\u30c4\u30fc\u30eb\u30ba<\/h4>\n<p>\u30e9\u30c3\u30b3\u30c4\u30fc\u30eb\u30ba\u306f\u6771\u4eac\u306b\u672c\u793e\u3092\u7f6e\u304f\u30e9\u30c3\u30b3\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308bWeb\u30c4\u30fc\u30eb\u96c6\u3067\u3059\u3002SEO\u95a2\u9023\u6a5f\u80fd\u3068\u3057\u3066\u306f2\u8a9e\u30fb3\u8a9e\u306e\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb\u300c\u30e9\u30c3\u30b3\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u3084\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u6587\u5b57\u6570\u30fb\u898b\u51fa\u3057\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u308b\u30c4\u30fc\u30eb\u300c\u898b\u51fa\u3057\uff08h\u30bf\u30b0\uff09\u62bd\u51fa\u300d\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>3-3-3.Google \u30c8\u30ec\u30f3\u30c9<\/h4>\n<p>Google\u30c8\u30ec\u30f3\u30c9\u306fGoogle\u304c\u7121\u6599\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30c4\u30fc\u30eb\u3067\u3059\u3002Google\u30c8\u30ec\u30f3\u30c9\u3092\u4f7f\u3046\u3068\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u9700\u8981\u306e\u63a8\u79fb\u3092\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u7d50\u679c\u8868\u793a\u306f\u56fd\u30fb\u671f\u9593\u30fb\u30ab\u30c6\u30b4\u30ea\u30fbWeb\u691c\u7d22\u306e\u7a2e\u985e\u3067\u7d30\u304b\u304f\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u4ed6\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4eba\u6c17\u304c\u6700\u3082\u9ad8\u3044\u90fd\u5e02\u3084\u95a2\u9023\u30c8\u30d4\u30c3\u30af\u3001\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3069\u3082\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u985e\u4f3c\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u529b\u3057\u305f\u7d50\u679c\u306e\u6bd4\u8f03\u3082\u540c\u3058\u753b\u9762\u3067\u898b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>3-4.\u7af6\u5408\u8abf\u67fb\u30c4\u30fc\u30eb<\/h3>\n<p>\u3053\u3053\u3067\u306f\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u306b\u95a2\u3059\u308b\u5206\u6790\u304c\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6b21\u306e2\u3064\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>3-4-1.Similarweb<\/h4>\n<p>Similarweb\uff08\u30b7\u30df\u30e9\u30fc\u30a6\u30a7\u30d6\uff09\u306f\u5357\u5317\u30a2\u30e1\u30ea\u30ab\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u3001\u30a2\u30b8\u30a2\u3001\u4e2d\u6771\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u5c55\u958b\u3057\u3066\u3044\u308bSimilarweb\u793e\u63d0\u4f9b\u306eWeb\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u4e16\u754c\u4e2d\u306e\u6709\u540d\u4f01\u696d\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002Similarweb\u306eWeb\u30b5\u30a4\u30c8\u3067\u5206\u6790\u3057\u305f\u3044\u7af6\u5408\u30b5\u30a4\u30c8\u306a\u3069\u306eURL\u3092\u5165\u529b\u3059\u308b\u3068\u3001\u305d\u306e\u30b5\u30a4\u30c8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3084\u95a2\u9023\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001\u5404\u7a2e\u30e9\u30f3\u30af\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\uff08\u6d41\u5165\u5143\uff09\u3084\u30ea\u30d5\u30a1\u30e9\u30eb\uff08\u53c2\u7167\u6d41\u5165\u5143\uff09\u306a\u3069\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<h4>3-4-2.Ahrefs<\/h4>\n<p>Ahrefs\uff08\u30a8\u30a4\u30c1\u30ec\u30d5\u30b9\uff09\u306f\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306b\u3042\u308bAhrefs\u793e\u304c\u63d0\u4f9b\u3059\u308b\u7af6\u5408\u8abf\u67fb\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u4e16\u754c\u306760\u4e07\u4eba\u304c\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u306b\u304a\u3051\u308b\u30aa\u30d5\u30a3\u30b7\u30e3\u30eb\u30d1\u30fc\u30c8\u30ca\u30fc\u306f\u6771\u4eac\u306b\u672c\u793e\u3092\u7f6e\u304f\u682a\u5f0f\u4f1a\u793e\u30d5\u30eb\u30b9\u30d4\u30fc\u30c9\u3067\u3059\uff08\u8ca9\u58f2\u30b5\u30dd\u30fc\u30c8\u306e\u307f\uff09\u3002Ahrefs\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3084\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u30d0\u30c3\u30af\u30ea\u30f3\u30af\uff08\u88ab\u30ea\u30f3\u30af\uff09\u5206\u6790\u304c\u3067\u304d\u308b\u4ed6\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4e0a\u4f4d\u8868\u793a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u60f3\u5b9a\u6d41\u5165\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u53cd\u5fdc\u306a\u3069\u3082\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>3-5.CRM\/MA\u30c4\u30fc\u30eb<\/h3>\n<p>\u3053\u3053\u3067\u306fCRM\u30c4\u30fc\u30eb\u30fbMA\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6b21\u306e2\u3064\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><b>Adobe Marketo Engage<\/b><\/li>\n<li><b>SATORI<\/b><\/li>\n<\/ul>\n<h4>3-5-1.Adobe Marketo Engage<\/h4>\n<p>Adobe Marketo Engage \u306fAdobe\u793e\u306e\u63d0\u4f9b\u306b\u3088\u308bMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3001\u4e16\u754c\u4e2d\u306e5,000\u793e\u4ee5\u4e0a\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002Adobe Marketo Engage\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u9867\u5ba2\u884c\u52d5\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u3088\u3063\u3066\u9867\u5ba2\u4f53\u9a13\u306e\u8a2d\u8a08\u3084\u9867\u5ba2\u30fb\u30ea\u30fc\u30c9\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u69cb\u7bc9\u306e\u4fc3\u9032\u304c\u53ef\u80fd\u3067\u3059\u3002\u305d\u306e\u4ed6\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u81ea\u52d5\u7684\u306b\u69cb\u7bc9\u30fb\u62e1\u5f35\u3057\u305f\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u304a\u3088\u3073\u5404\u30c1\u30e3\u30cd\u30eb\u65bd\u7b56\u304c\u3069\u306e\u304f\u3089\u3044\u53ce\u76ca\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3057\u305f\u308a\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>3-5-2.SATORI<\/h4>\n<p>SATORI\u306f\u6771\u4eac\u306b\u672c\u793e\u3092\u7f6e\u304fSATORI\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308bMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u56fd\u7523MA\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306e\u8a8d\u77e5\u5ea6\u304c\u9ad8\u304f\u30011,000\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u304cSATORI\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002SATORI\u3092\u4f7f\u3063\u3066\u4e00\u5b9a\u6761\u4ef6\u3092\u6e80\u305f\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3084\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u3092\u8868\u793a\u3057\u3066\u30ea\u30fc\u30c9\u7372\u5f97\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u305f\u308a\u3001\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3084\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30d5\u30a9\u30fc\u30e0\u3092\u4f5c\u6210\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.climarks.com\/insight\/wp-content\/uploads\/2022\/10\/28_2.jpg\" alt=\"Web\u63a5\u5ba2\u30c4\u30fc\u30eb\" width=\"1200\" height=\"800\" class=\"alignnone size-full wp-image-2771\" \/><\/p>\n<h3>3-6.Web\u63a5\u5ba2\u30c4\u30fc\u30eb<\/h3>\n<p>\u3053\u3053\u3067\u306f\u3001Web\u63a5\u5ba2\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6b21\u306e2\u3064\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><b>Chat Plus<\/b><\/li>\n<li><b>KARTE<\/b><\/li>\n<\/ul>\n<h4>3-6-1.Chat Plus<\/h4>\n<p>Chat Plus\u306f\u6771\u4eac\u306b\u672c\u793e\u304c\u3042\u308b\u30c1\u30e3\u30c3\u30c8\u30d7\u30e9\u30b9\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308bWeb\u63a5\u5ba2\u30c4\u30fc\u30eb\u3067\u3059\u3002\u5c0e\u5165\u4f01\u696d\u306f10,000\u793e\u3092\u8d85\u3048\u3001\u6a5f\u80fd\u6570\u306f\u7d045,000\u500b\u3068\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u4ee3\u8868\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002Chat Plus\u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u9867\u5ba2\u63a5\u70b9\u304c\u5897\u3048\u305f\u3053\u3068\u306b\u3088\u308b\u58f2\u4e0a\u30a2\u30c3\u30d7\u3084\u3001\u9867\u5ba2\u30fb\u793e\u5185\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\u3092\u81ea\u52d5\u5316\u3057\u305f\u3053\u3068\u306b\u3088\u308b\u696d\u52d9\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3068\u3044\u3063\u305f\u52b9\u679c\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>3-6-2.KARTE<\/h4>\n<p>KARTE\u306f\u6771\u4eac\u306b\u672c\u793e\u3092\u7f6e\u304f\u682a\u5f0f\u4f1a\u793e\u30d7\u30ec\u30a4\u30c9\u304c\u904b\u55b6\u3059\u308bWeb\u63a5\u5ba2\u30c4\u30fc\u30eb\u3067\u3059\u3002CX\uff08\u9867\u5ba2\u4f53\u9a13\uff09\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5e02\u5834\u306b\u304a\u3051\u308b\u56fd\u5185\u30b7\u30a7\u30a2\u304c3\u5e74\u9023\u7d9a\u30671\u4f4d\u3092\u7372\u5f97\u3059\u308b\u306a\u3069\u3001\u5c0e\u5165\u4f01\u696d\u306b\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u3066\u3044\u307e\u3059\u3002KARTE\u3092\u6d3b\u7528\u3057\u3066\u5206\u6563\u3057\u3066\u3044\u308b\u81a8\u5927\u306a\u884c\u52d5\u30ed\u30b0\u304b\u3089\u9867\u5ba21\u4eba\u3072\u3068\u308a\u306e\u4f53\u9a13\u3092\u53ef\u8996\u5316\u3059\u308b\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u7406\u89e3\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u306b\u3088\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6539\u5584\u3084\u53ce\u76ca\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>3-7.A\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb<\/h3>\n<p>\u3053\u3053\u3067\u306fA\/B\u30c6\u30b9\u30c8\u3092\u3059\u308b\u969b\u306b\u4fbf\u5229\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6b21\u306e2\u3064\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><b>Google\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba<\/b><\/li>\n<li><b>Optimizely X<\/b><\/li>\n<\/ul>\n<h4>3-7-1.Google\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba<\/h4>\n<p>Google\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba\u306fGoogle\u304c\u63d0\u4f9b\u3059\u308b\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3067\u3059\u3002A\/B\u30c6\u30b9\u30c8\u306e\u4ed6\u306b\u3001\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u3084\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u30c6\u30b9\u30c8\u306a\u3069\u306e\u6a5f\u80fd\u3082\u4f7f\u3048\u307e\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u306e\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba\u306f\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u4ed6\u3001\u5927\u4f01\u696d\u5411\u3051\u306e\u9ad8\u6a5f\u80fd\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6709\u6599\u306e\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba360\u3082\u3042\u308a\u307e\u3059\u3002Google\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba\u306b\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084Google\u5e83\u544a\u3001Firebase\u306a\u3069\u4ed6\u306eGoogle\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u306e\u9023\u643a\u3082\u30cd\u30a4\u30c6\u30a3\u30d6\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u304a\u308a\u3001\u52b9\u7387\u7684\u306bUX\uff08\u9867\u5ba2\u4f53\u9a13\uff09\u6539\u5584\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>3-7-2.Optimizely 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